Content Marketing Institute
AUGUST 2, 2018
Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. The team didn’t use tech because it could, it used tech to show or tell the audience something. Target the ready audience.
Ann Handley
FEBRUARY 9, 2023
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Use your words to paint pictures in the context of your audience. ” Hospital marketers sprinkle acronyms on their morning oatmeal. Actual footage from the party tent. No One Reads.
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Smart Blogger
SEPTEMBER 18, 2023
Ready to captivate your audience from the first sentence? Your audience is investing their time, hoping for a rewarding experience. Salinger’s The Catcher in the Rye as an illustration, the novel opens with Holden Caulfield mentioning his trip to the mental hospital, but not explaining why. Let’s dive right in.
Content Marketing Institute
FEBRUARY 28, 2018
Do you find yourself running out of ideas for videos your audience will love? In those days, Jordan Winery was known for its food, hospitality, and elegant wines, not for its people. What stories could you tell about your business – and bring to life on video – that would surprise your audience? Where are the people?
Content Marketing Institute
JANUARY 22, 2019
Nor is figuring out how to apply those elemental insights in pursuit of our own business goals, audience needs, and competitive opportunities. Enabling influential members of your audience to share their experiences with your business. To help ease your creative content journey, we’ve just done some of that legwork for you.
Content Marketing Institute
JUNE 22, 2018
You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.
Smart Blogger
OCTOBER 28, 2022
Knowing how to reach and speak to your target audience is a skill that pays handsomely. Contently can show you how to expand your audience. One of the best features of the EM blog is when Henneke takes various writing examples and deconstructs them to show you why it works for the intended audience. SmartBlogger. Copy Hackers.
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