Contently

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged.

Storytelling 52

Storytelling Content Entertainment Content Creation 52

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Build a Content Brand. Want proof?

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It focuses on “help” content.

Audience 110

Audience Food Content Collaboration 110

Buffer

JULY 31, 2023

Some questions you’ll need to be able to, at the very least, answer are: Will you use AI to generate content? How will you assure your audience that your content and ideas are original? How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

Content Creator 90

Content Creator Content Creation Editorial Content 90

Content Hacker

MAY 11, 2023

Content marketing is now worth over $600 billion , and article creation is the number one outsourced activity for businesses. But what is the biggest bottleneck for scaling content creation? In the past, when you wanted to scale content creation, you were forced to expand your human power — with all its flaws.

Agency 98

Agency Healthcare Content Creation Writing 98

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 96

Content Marketing Marketing Content Content Creator 96

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 97

Content Marketing Marketing Content Creativity 97

Contently

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Content Hacker

JUNE 15, 2023

It can even save you up to 7+ hours of content creation time per post. Remember, the average blog post takes about 4 hours for a human to produce, but those who spend longer on their content get better results. So what if you could keep your content quality intact while saving hours and hours of time on writing?

Writer 98

Writer Content Creation Content Creator Storytelling 98

Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. New sales copy for the dust jacket: Everybody Writes is your essential guide to becoming a masterful marketer, writer, and storyteller. But that’s not true.

Sales Copy 78

Sales Copy Copy Sales Storytelling 78

Contently

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy. What Are Topic Pillars?

Utilities 52

Utilities Content Search Engine Optimization Architecture 52

Buffer

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer. After all, an idea is only one part of a published piece of content.

Content Creator 120

Content Creator Storytelling Creativity Banking 120

Shorthand Content Marketing

OCTOBER 7, 2022

copied) and shared with a broad audience of readers. . In the earliest days of marketing, most copy writing was produced in a sales letter format. An Example of Professional Content Writing. By contrast, the website 9 to 5 Mac is an example of excellent work by a content marketer. A Definition of Copywriting.

Copywriter 97

Copywriter Copywriting Writing Content 97

Copywriter Collective

APRIL 18, 2023

Persuasive copywriting is the art of eliciting a specific action or emotion from your audience. This article will explore five copywriting techniques that can help you create more compelling and persuasive content. Automate Content Creation. So, let’s dive in!

Persuasion 52

Persuasion Copywriter Copywriting Storytelling 52

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? Does “telling a better story” mean you just need to put more and more detail into your content? It’s got a bit of a buzz these days doesn’t it?

Storytelling 103

Storytelling Manufacturing Government Content Creation 103

Content Hacker

NOVEMBER 1, 2022

Because you can’t expect readers to trust you if one minute, you’re upbeat and playful, and then suddenly you publish content that’s buttoned-up and serious. It’s the unique personality and tone a brand takes on through its marketing communications. A brand voice is distinct, consistent, and directed at a target audience.

Brand 98

Brand Content Creation Communication Social Media 98

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. You’ll still have to make sure it’s relevant to your audience and how you communicate with them.

Brand Awareness 144

Brand Awareness Storytelling Keywords Engineering 144

The Hoth

MARCH 10, 2023

In short, there are things that AI writers do best and others that human writers excel at – so you’ll need to know when to use both in your content marketing & copywriting. Stay tuned to learn more about the difference between AI and human writers to inform your SEO & content creation strategies.

Writer 59

Writer Content Creation Proofreader Copywriter 59

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 78

Content Marketing Marketing Content Search Engine Optimization 78

Content Hacker

MARCH 9, 2023

With this approach to marketing, companies leverage customer-generated content such as reviews, testimonials, photos, or videos to promote products and services – all while creating a more personal connection between the brand and the target audience. But what does consumer-generated marketing really mean? Cost savings.

Marketing 105

Marketing Social Media Advertising Engagement 105

Smart Blogger

FEBRUARY 23, 2024

Brandon Stanton (@humansofny) Brandon Stanton , the photographer and storyteller behind Humans of New York, uses his Twitter account to share poignant, uplifting, and sometimes heartbreaking stories of people from New York and around the world.

Social Media 82

Social Media Concept Digital Marketing Storytelling 82

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. While most companies are still working through the operational aspects of their content marketing strategy , we’ve seen a real acceleration of focus on scalable approaches to our beloved practice.

Agency 88

Agency Electronics Storytelling Content 88

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Text Mercato

FEBRUARY 18, 2020

Udemy’s Ultimate Web Content Writing  Masterclass course not only focuses on website content writing, but also elaborates on how to strategize digital content for optimum results, and comes with a Power Words eBook for enhanced vocabulary. It is rated at 4.6 stars on 400 votes.

Writing 52

Writing Content Creation Copywriter Copywriting 52

Neil Patel

NOVEMBER 26, 2020

From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. The first step in developing a luxury marketing strategy is to understand your audience. Influencer marketing is incredibly cost-effective and, if done well, can put your brand in front of the right kind of consumers. Enter buyer personas.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Income Diary

MARCH 19, 2024

Tailoring your online habitat to suit the curious eyes of your desired audience sets the foundation for virtual growth. By identifying your audience based on gender, age, location, and income band, you can create tailor-made campaigns that resonate with the specific needs and preferences of different groups.

Promotion 105

Promotion Website Social Media Advertising 105

ProBlogger

MAY 10, 2016

Because it got you thinking: How can I steal my way to content creation success? The truth about original content. But sometimes, creating “original” content isn’t quite as important as we think it is. Or, for the purpose of this post, their content creation model. You think the headline is outrageous.

Content Creation 34

Content Creation Content Blog Blogging 34

Verblio

DECEMBER 16, 2022

Leading a content team at an agency definitely qualifies as a difficult job. You’re pulled in many directions, from client relations to project management to content creation, often for several clients at a time. So take a look at how these four stellar content leaders handle things at their agencies.

Agency 52

Agency Marketing Content Copy 52

Content Marketing Institute

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

Marketing 81

Marketing Content Creator Advertising Content Creation 81

Neil Patel

JUNE 7, 2021

The potential for emotional storytelling alone makes Father’s Day particularly exciting to plan for. Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? By strengthening customer relationships and validating target audience data, your brand can also experience long-term growth benefits.

Sales 102

Sales Marketing Landing Page Social Media 102

Article Writing

AUGUST 10, 2022

I’ll cover everything from conducting the briefing session with your client to how to tie up loose ends after hiring a content writer. Managing Client’s Content Marketing Expectations (& Their Budget). I swear, it’s all just actionable content from now on (I might pitch you again near the end, but I’ll be subtle about it).

Agency 75

Agency Content Writer Writer Freelance 75

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. Justin Golschneider, vice president of marketing, ChannelReply.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

JULY 2, 2018

To follow Churchill’s inspired storytelling (without the inherent drama of an ongoing war), learn these three lessons: Allude to an ideal future. The key is to identify what tricks and tools work best for what you’re trying to convey to your audience about a particular topic in a particular format at a particular time. Make a stand.

Content 107

Content Entertainment Content Creator Storytelling 107

Neil Patel

FEBRUARY 22, 2023

Create Quality Content Eight out of ten marketers prioritize content creation, and rightly so. Consistently producing quality content: Gives you more opportunities to rank in the SERPs through keyword integration Establishes and maintains your authority. You could also take some tips from Booking.com.

SEO 81

SEO Landing Page Social Media Keywords 81

Content Marketing Institute

NOVEMBER 10, 2017

But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts. Creative #content is critical to stand out in the screaming noise distracting your audience.

Creativity 70

Creativity Creative Director Content Creator Storytelling 70

Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

Management 85

Management Content Marketing Marketing Storytelling 85

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98