Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 96

Content Marketing Marketing Content Creativity 96

Content Hacker

JUNE 15, 2023

It can even save you up to 7+ hours of content creation time per post. Remember, the average blog post takes about 4 hours for a human to produce, but those who spend longer on their content get better results. So what if you could keep your content quality intact while saving hours and hours of time on writing?

Writer 98

Writer Content Creation Content Creator Storytelling 98

Content Hacker

MAY 11, 2023

Content marketing is now worth over $600 billion , and article creation is the number one outsourced activity for businesses. But what is the biggest bottleneck for scaling content creation? In the past, when you wanted to scale content creation, you were forced to expand your human power — with all its flaws.

Agency 98

Agency Healthcare Content Creation Writing 98

Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. New sales copy for the dust jacket: Everybody Writes is your essential guide to becoming a masterful marketer, writer, and storyteller. But that’s not true.

Sales Copy 78

Sales Copy Copy Sales Storytelling 78

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 93

Content Marketing Marketing Content Content Creator 93

Buffer

JULY 31, 2023

How will you assure your audience that your content and ideas are original? To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation.

Content Creator 90

Content Creator Content Creation Editorial Content 90

Copywriter Collective

APRIL 18, 2023

Automate Content Creation. Automate content creation using templates, design software, and other tools that help create polished content quickly and efficiently. Allowing you to focus more on strategy than production when producing content is essential for time-sensitive campaigns.

Persuasion 52

Persuasion Copywriter Copywriting Storytelling 52

Shorthand Content Marketing

OCTOBER 7, 2022

An Example of Professional Content Writing. By contrast, the website 9 to 5 Mac is an example of excellent work by a content marketer. For those who are interested in the Apple brand and upcoming products, it is valuable content. This is the real purpose behind any content creation and at the core of inbound marketing.

Copywriter 97

Copywriter Copywriting Writing Content 97

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. Are you ready for the adventure?

Storytelling 101

Storytelling Manufacturing Government Content Creation 101

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 77

Content Marketing Marketing Content Search Engine Optimization 77

The Hoth

MARCH 10, 2023

In short, there are things that AI writers do best and others that human writers excel at – so you’ll need to know when to use both in your content marketing & copywriting. Stay tuned to learn more about the difference between AI and human writers to inform your SEO & content creation strategies.

Writer 59

Writer Content Creation Proofreader Copywriter 59

Buffer

SEPTEMBER 13, 2023

After all, an idea is only one part of a published piece of content. Engaging storytelling : High-performing short-form videos often have a compelling narrative, even if they're only a few seconds long—an engaging hook to capture attention with a middle and end that keeps them watching.

Content Creator 120

Content Creator Storytelling Creativity Banking 120

Content Hacker

NOVEMBER 1, 2022

There’s extreme power in creating an emotional connection through storytelling in content. So, when you’re building and executing your content marketing strategy , your brand voice should define everything you do. And since content is the only marketing left , it’s more important than EVER to define your brand voice.

Brand 98

Brand Content Creation Communication Social Media 98

Smart Blogger

FEBRUARY 23, 2024

Brandon Stanton (@humansofny) Brandon Stanton , the photographer and storyteller behind Humans of New York, uses his Twitter account to share poignant, uplifting, and sometimes heartbreaking stories of people from New York and around the world.

Social Media 82

Social Media Concept Digital Marketing Storytelling 82

Neil Patel

FEBRUARY 3, 2023

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. With the way everyone’s been talking about these tools on LinkedIn, I’m sure they’ll be beneficial to everyone’s content production process with storytelling, scriptwriting, copywriting, and more.

Brand Awareness 144

Brand Awareness Storytelling Keywords Engineering 144

Neil Patel

SEPTEMBER 1, 2021

There’s also a “storyteller” package for $11.99 Storyteller has all the above features, plus: additional recordings and interviewing capacity 10 hours of transcription every month high-quality downloads and revoicing unlimited magic audio processing. How Do AI Tools for Media Help in Content Creation?

Media 145

Media Storytelling Text Proofreader 145

ProBlogger

MAY 10, 2016

Because it got you thinking: How can I steal my way to content creation success? The truth about original content. But sometimes, creating “original” content isn’t quite as important as we think it is. Or, for the purpose of this post, their content creation model. You think the headline is outrageous.

Content Creation 34

Content Creation Content Blog Blogging 34

Content Hacker

MARCH 9, 2023

This campaign is incredibly successful at engaging customers through storytelling while also providing valuable feedback for future product development initiatives. To sum up, consumer generated marketing is an effective way to engage customers and build relationships while creating authentic content for your business.

Marketing 105

Marketing Social Media Advertising Engagement 105

Text Mercato

FEBRUARY 18, 2020

Udemy’s Ultimate Web Content Writing  Masterclass course not only focuses on website content writing, but also elaborates on how to strategize digital content for optimum results, and comes with a Power Words eBook for enhanced vocabulary. It is rated at 4.6 stars on 400 votes.

Writing 52

Writing Content Creation Copywriter Copywriting 52

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. While most companies are still working through the operational aspects of their content marketing strategy , we’ve seen a real acceleration of focus on scalable approaches to our beloved practice.

Agency 87

Agency Electronics Storytelling Content 87

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. JoePulizzi Click To Tweet.

Brand 107

Brand Storytelling Creativity Content Marketing 107

Verblio

DECEMBER 16, 2022

Leading a content team at an agency definitely qualifies as a difficult job. You’re pulled in many directions, from client relations to project management to content creation, often for several clients at a time. So take a look at how these four stellar content leaders handle things at their agencies.

Agency 52

Agency Marketing Content Copy 52

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Content Campaigns. A huge part of luxury marketing revolves around storytelling. This makes content marketing campaigns a must for luxury brands. Well, apart from telling your brand story, I recommend using long-form content to help consumers find the right product for them.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Content Marketing Institute

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

Marketing 80

Marketing Content Creator Advertising Content Creation 80

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. Identify trusted #content brands & resources in your industry & explore partnerships.

Audience 110

Audience Food Content Collaboration 110

Article Writing

AUGUST 10, 2022

I’ll cover everything from conducting the briefing session with your client to how to tie up loose ends after hiring a content writer. Managing Client’s Content Marketing Expectations (& Their Budget). I swear, it’s all just actionable content from now on (I might pitch you again near the end, but I’ll be subtle about it).

Agency 75

Agency Content Writer Writer Freelance 75

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Content 111

Content Content Creator Content Marketing Social Media 111

Neil Patel

JUNE 7, 2021

The potential for emotional storytelling alone makes Father’s Day particularly exciting to plan for. Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? Content marketing is effective any time, but these brands knock it out of the park with well-thought out Father’s Day content.

Sales 102

Sales Marketing Landing Page Social Media 102

Neil Patel

FEBRUARY 22, 2023

Create Quality Content Eight out of ten marketers prioritize content creation, and rightly so. Consistently producing quality content: Gives you more opportunities to rank in the SERPs through keyword integration Establishes and maintains your authority. You could also take some tips from Booking.com.

SEO 81

SEO Landing Page Social Media Keywords 81

Income Diary

MARCH 19, 2024

Submitting high-quality content to reputable sites not only directs readers back to the owner’s website but also instills authority and trust within a new, engaged audience. Video ads, often showcased on platforms like YouTube, provide an engaging medium for storytelling and brand promotion through visual content.

Promotion 105

Promotion Website Social Media Advertising 105

Content Marketing Institute

JULY 2, 2018

To follow Churchill’s inspired storytelling (without the inherent drama of an ongoing war), learn these three lessons: Allude to an ideal future. Get memorable tips from great writers and editors at Content Marketing World Sept. Cover image by Joseph Kalinowski/Content Marketing Institute. Make a stand.

Content 105

Content Entertainment Content Creator Storytelling 105

Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

Management 85

Management Content Marketing Marketing Storytelling 85

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

Content Marketing Institute

NOVEMBER 10, 2017

And there are tactics you can use to inject more creativity into your content marketing efforts. Creative #content is critical to stand out in the screaming noise distracting your audience. Marketers are supposed to tell the world how great their companies, products, services, leaders are – even if sometimes they aren’t.

Creativity 69

Creativity Creative Director Content Creator Storytelling 69

BKA Content

JANUARY 3, 2024

12 Content Marketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. To win the war for hearts and wallets, you need high-quality content that connects with people. Use these 12 content marketing tips to make a great impression throughout 2024.

Content Marketing 72

Content Marketing Manufacturing Marketing Content 72

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

Agency 145

Agency Content Marketing Marketing Content 145

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter?

Content Creation 98

Content Creation Content Social Media Content Creator 98