Content Marketing Institute

NOVEMBER 30, 2017

HANDPICKED RELATED CONTENT: 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas. 4 Ways to Shift Your Thinking to Truly Focus on Your Audience. Adjust your content framework to reflect customers’ top challenges. Tie your metrics to your adjusted content framework. Sales presentations.

Content 222

Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.). Invest in success.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. Philanthropic.

Insurance 107

Insurance Editorial Team Communication Editorial 107

Content Marketing Institute

NOVEMBER 20, 2017

An app had recognized my friend’s message as a yes-no question and had presented me with ready-to-use replies. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Nothing about the exchange shouted, “Hey! Check it out! Image source.

Marketing 105

Marketing Content Agency Content Marketing 105

Content Marketing Institute

OCTOBER 8, 2017

The best authors using this article model aren’t just presenting readers with the walk-through of another company’s strategy, they’re presenting those strategies with ways the readers can implement. HANDPICKED RELATED CONTENT: LinkedIn Publishing Trends Every Marketer Must Know. Final thoughts.

Content Creator 101

Content Creator Audience Script Content 101

Content Marketing Institute

SEPTEMBER 21, 2018

People have to know the content exists in order to consume it. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. GrowthHackers. Blog Engage.

Promotion 106

Promotion Brand Awareness Editorial Team Content Creation 106

Content Marketing Institute

APRIL 12, 2018

Launching a content brand is one thing. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Click To Tweet.

Brand 105

Brand Content Editorial Team Editorial 105