Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation.

Insurance 107

Insurance Editorial Team Communication Editorial 107

Content Marketing Institute

JULY 24, 2018

Or I might try a bit of native advertising for our top converting content. 50,000: Launch an audience research and partial website redesign project. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. I asked for $20 grand.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

MAY 21, 2018

If your organization crafts content for a tight-knit audience whose members share a common experience, such as startup founders, a writer who isn’t an expert may not work well. If marketers want to savor the results of content marketing, they must invest in finding and nurturing the writers who ultimately determine its worth.

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Writer Content Freelance Editorial Team 107

Content Marketing Institute

NOVEMBER 20, 2017

HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. Paul’s advice: Pick one use case, a task that eats up a lot of time, some administrative or tactical thing your team hates to do. HANDPICKED RELATED CONTENT: Content Creation Robots Are Here [Examples]. How to get started.

Marketing 105

Marketing Content Agency Content Marketing 105

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills. Respect their time.

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Freelance Writing Portfolio Proofreader 126

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with content creation and distribution. 2) Audience. and others.

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Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

OCTOBER 8, 2017

Any questions, or just want to chat about creating good content? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Want to learn more about how the companies you trust are doing content marketing for big success? Start the conversation in the comments.

Content Creator 101

Content Creator Audience Script Content 101

Content Marketing Institute

SEPTEMBER 21, 2018

People have to know the content exists in order to consume it. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. GrowthHackers. Blog Engage.

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Promotion Brand Awareness Editorial Team Content Creation 106

Content Marketing Institute

MAY 29, 2018

You spend a lot of time creating valuable content so you need to make sure your fans and followers on social media see it. And unless you reshare your content regularly, the majority of your audience won’t know it exists. Brand24: Leverage social listening to inform content creation (free trial, paid version).

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Content Marketing Editorial Marketing Content 107

Content Marketing Institute

JUNE 27, 2018

Where the previous two tools excel as closed hubs for content curation and collection, Flipboard operates at the other end of the spectrum. With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines.

Collaboration 110

Collaboration Content Editorial Editorial Team 110

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

APRIL 12, 2018

Launching a content brand is one thing. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Click To Tweet.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Here’s an excerpt from Vishal’s talk: .

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Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

JUNE 26, 2018

Let’s explore six ways to incorporate reviews into your content marketing strategy and how to avoid the pitfalls. Spark content ideas. Review sites can be a springboard for #content ideas, says @AusmericanGirl. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 108

Editorial Team Content Landing Page Editorial 108

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. Curating the news provides a useful service for your audience.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

MARCH 6, 2018

Your plans also need to allow for flexibility since your content will likely need to be adapted to shifting business priorities, emerging tech trends, audience preferences, and other changes over time. Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Click To Tweet.

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Editorial Government Collaboration Content 99

Content Marketing Institute

MARCH 13, 2018

He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. The editorial team throws in content that delights them. Try a little cleverness. Who says your newsletter can’t make people smile?

Editorial Team 110

Editorial Team Editorial Storytelling Text 110

Content Marketing Institute

NOVEMBER 6, 2017

Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., White papers are among the best types of cornerstone content. Above all else, you should: Pick a topic that appeals to your audience and satisfies a pressing need.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 27, 2017

For example, if you searched for “gifographics” in Quora, you would see questions and answers that use the word: Such intel will give you an assist in knowing what the audience may want to know about the topic of your spoke content. With a little bit of brainstorming around a comment, you can come up with many ideas for spoke content.

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Editorial Team Post Content Creation Long Form Content 94

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Click To Tweet. Robert_Rose ?

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Content Marketing Marketing Content Editorial 74