Content Marketing Institute

JULY 24, 2018

Or I might try a bit of native advertising for our top converting content. 50,000: Launch an audience research and partial website redesign project. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. CMWorld Click To Tweet.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

NOVEMBER 20, 2017

HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. Paul’s advice: Pick one use case, a task that eats up a lot of time, some administrative or tactical thing your team hates to do. HANDPICKED RELATED CONTENT: Content Creation Robots Are Here [Examples]. How to get started.

Marketing 107

Marketing Content Agency Content Marketing 107

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with content creation and distribution. 2) Audience. and others.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

SEPTEMBER 21, 2018

People have to know the content exists in order to consume it. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. Click To Tweet.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Are you struggling with too much content marketing work? You spend a lot of time creating valuable content so you need to make sure your fans and followers on social media see it. IanCleary Click To Tweet.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

JUNE 27, 2018

Where the previous two tools excel as closed hubs for content curation and collection, Flipboard operates at the other end of the spectrum. With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

APRIL 12, 2018

Launching a content brand is one thing. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Click To Tweet.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Forget perfectionism, and aim for conversion.

Pharmaceutical 97

Pharmaceutical Landing Page Marketing Editorial Team 97

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

MARCH 6, 2018

Your plans also need to allow for flexibility since your content will likely need to be adapted to shifting business priorities, emerging tech trends, audience preferences, and other changes over time. Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Click To Tweet.

Editorial 101

Editorial Government Collaboration Content 101

Content Marketing Institute

MARCH 13, 2018

Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. Try a little cleverness.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. White papers are among the best types of cornerstone content.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 27, 2017

Your hub content should incorporate multiple elements worthy of further exploration in the form of spoke content. Best content on given subject – Given you’ll link to your hub content from your spoke content published on third-party sites, your hub content better be the best on the topic.

Editorial Team 96

Editorial Team Post Content Creation Long Form Content 96

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days.

Content Marketing 75

Content Marketing Marketing Content Editorial 75