Content Marketing Institute

APRIL 17, 2018

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand? Review the selected content as the best examples of the brand voice you want to embody. Click To Tweet.

Brand 111

Brand Content Creator Electronics Editorial 111

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. Content syndication shouldn’t be all about link building.

Editorial Team 87

Editorial Team Editorial Content Creator Content 87

Bramework

DECEMBER 1, 2023

In the digital age, high-quality content is essential for engaging your audience and driving business growth. But what exactly makes content “king” online? High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

Content 52

Content Entertainment Brand Awareness Education 52

Neil Patel

FEBRUARY 3, 2021

Leveraging the power of stories can be an engaging way to get people to care about your brand and what you have to say. The paid versions, however, get you access to the Getty editorial image library and Getty videos. Historically, content creators make money by selling ad space. How to Create a Google Web Story.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Bramework

AUGUST 1, 2023

For example, when I find myself having multiple projects to work on, it can be helpful to set up a content calendar so I can see the end in sight. When setting up a content or editorial calendar , consider creating a spreadsheet of your projects, a calendar of deadlines, and even a bright color-coded format to guide you.

Blog Post 98

Blog Post Publisher Publishing Publishing 98

Content Marketing Institute

JUNE 18, 2018

Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. Give your audience more reasons to convert. It doesn’t give much freedom to content creators. . Have you been using video content on your site lately? Advanced hosting platforms.

Website 109

Website Editorial Team Landing Page Content Creator 109

Neil Patel

OCTOBER 8, 2020

Every task in your marketing calendar should revolve around attracting your target audience. Similarly, if you’re targeting employed adults, you’ll want to post content during normal break times, after work hours, and or weekends. When is the best time to engage with them? How will they interact with my content?

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

Editorial Team 106

Editorial Team Entertainment Content Creator Editorial 106

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. Winner: Project of the Year; Best New Print Publication – Editorial. Finalist: Agency of the Year <100 employees).

Content Marketing 74

Content Marketing Editorial Healthcare Entertainment 74

Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

Editorial 104

Editorial Content Content Creation Collaboration 104

Content Marketing Institute

SEPTEMBER 26, 2018

They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work. We just wrote about 99 benefits of content marketing. Content Marketing Institute. That question gets at the heart of how content should be used.

Content Marketing 93

Content Marketing Marketing Content Content Creator 93

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. Sadly, I’m guilty of writing (weak) content at times,” she says.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 96

Content Editorial Team Entertainment Content Creator 96

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Podcasting can be an intimate way to interact with your audience, says @joderama. Click To Tweet.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. Data : Content marketing writers rarely see data on how their writing performs. And that’s when you get truly high-performing content.

Writer 107

Writer Content Freelance Editorial Team 107

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Or I might try a bit of native advertising for our top converting content. 50,000: Launch an audience research and partial website redesign project.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But the negativity wears on the rest of the audience and the content creators.

Content 107

Content Social Media Content Marketing Content Creator 107

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone. Respect their time.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ContentWriters

MARCH 15, 2023

By following the guide, your team can quickly and easily produce engaging, high-quality content with confidence in company messaging that is cohesive and on-brand, so you can increase engagement and reach the right audience. You should also define the structure of your content, such as lists, paragraphs, and headings.

Brand 98

Brand Editorial Content Writing Style 98

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Kristi Hines

JULY 14, 2021

Refersion – Build your profile to connect directly with brands and merchants looking to partner with content creators. Shareasale – Create long-lasting, profitable partnerships by promoting relevant products and services to your audience. Business Software & Services Affiliate Programs. Start earning big!

Blogger 130

Blogger Content Creator Promotion Insurance 130

ProBlogger

MAY 15, 2017

We touch on editorial calendars, what to do when you start second guessing yourself in the writing process and how she goes about researching her posts. And lastly we talk about how to be a prolific content creator. Further Resources on How to Become a Prolific Content Creator (an Interview with Kelly Exeter).

Content Creator 44

Content Creator Content Editorial Content Creation 44

The Hoth

MARCH 28, 2023

Content creation is so effective that 82% of marketers actively invest in content marketing. According to a study by the Content Marketing Institute, 67% of marketers report that their content helps generate leads, and 72% say it’s excellent for educating their audience. What’s evergreen content?

Marketing 59

Marketing Content Creation Content Creator Content 59

Content Marketing Institute

FEBRUARY 27, 2018

An American Marketing Association study found that brand marketers increased their publishing by 800% over five years only to find engagement per post declined by 89%. Engagement per post declined by 89%. Orbit Media research revealed that content creators who spend longer on each post see stronger results.

Content Marketing 109

Content Marketing Marketing Content Content Creator 109

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. How do we evolve from seeing content as sales collateral to acting like publishers? It insources the content.

Publisher 109

Publisher Publishing Publishing Editorial Team 109

ProBlogger

MAY 15, 2017

We touch on editorial calendars, what to do when you start second guessing yourself in the writing process and how she goes about researching her posts. And lastly we talk about how to be a prolific content creator. Further Resources on How to Become a Prolific Content Creator (an Interview with Kelly Exeter).

Content Creator 35

Content Creator Content Editorial Content Creation 35

Contently

MARCH 18, 2024

Take these learning lessons from BBH: Zero in on a specific audience: It’ll help you create hyper-relevant content that speaks directly to the concerns, aspirations, and realities of your chosen niche. Demystifying the data: Balancing hard facts and real-life stories can make complex financial concepts more tangible and engaging.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Content Marketing Institute

DECEMBER 27, 2017

For example, the basic requirements for successful, scalable content marketing operations can be divided into the five core elements outlined in our latest Content Marketing Framework : Break down your #contentmarketing program into manageable steps, says @joderama. Introduce your business to new audiences? Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ContentWriters

JULY 19, 2023

This means you not only need to create content, but it needs to be unique and provide sufficient value to your target audience. Of those brands who successfully differentiate their content from competitors, 83% said they achieve this by producing better quality content.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why is that? There are more than a few reasons why.

Content Creation 98

Content Creation Content Social Media Content Creator 98

The Hoth

JANUARY 23, 2023

1: Editorial backlinks An editorial backlink refers to when a high-authority website links to one of your content pieces to support its own work. If you do that, other websites will start to notice and link to your web pages, essentially letting your content sell itself. Next, they don’t accept anyone that applies.

Website 98

Website Editorial Content Creator Government 98

Neil Patel

SEPTEMBER 10, 2020

Here’s a list of the top six metrics marketers have used to measure their content marketing performance in the last 12 months. Email engagement (e.g., Project management skills: Content marketing depends on deadlines. That’s why 84 percent of marketers outsource their content creation activities.

Agency 145

Agency Content Marketing Marketing Content 145

Intergrowth

NOVEMBER 6, 2022

Unlike traditional marketing, content marketing isn’t primarily focused on promoting products or even promoting your brand. Content marketing is about creating and sharing content that your customers and audience find useful. Gated content (eBooks, whitepapers, email courses, and webinars). Infographics.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Content Marketing Institute

OCTOBER 23, 2017

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Content types include: Know your competitors.

Content Marketing 109

Content Marketing Marketing Content Content Creator 109

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story.

Editorial Team 103

Editorial Team Content Social Media Collaboration 103

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows?

Long Form Content 89

Long Form Content Editorial Team Editorial Content Marketing 89

Content Powered

JUNE 25, 2022

Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way. Everybody is creating new content, and some of it looks better (or performs better) than others. Check it out here !

Content Creation 52

Content Creation Web Content Content Keywords 52