Content Marketing Institute

APRIL 17, 2018

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand? Review the selected content as the best examples of the brand voice you want to embody. Click To Tweet.

Brand 112

Brand Content Creator Electronics Editorial 112

Contently

NOVEMBER 10, 2022

Create content efficiently and at scale. Content marketers are under the microscope for the cost of their content, which has a reputation for being high. But flocking to find the cheapest content creators isn’t the answer.

Management 86

Management Freelance Content Management System Content 86

Neil Patel

OCTOBER 8, 2020

Every task in your marketing calendar should revolve around attracting your target audience. Similarly, if you’re targeting employed adults, you’ll want to post content during normal break times, after work hours, and or weekends. How will they interact with my content? Step 1: Understand Your Customers.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. Winner: Project of the Year; Best New Print Publication – Editorial. Finalist: Agency of the Year <100 employees).

Content Marketing 79

Content Marketing Editorial Healthcare Entertainment 79

Content Marketing Institute

SEPTEMBER 26, 2018

They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work. We just wrote about 99 benefits of content marketing. Content Marketing Institute. That question gets at the heart of how content should be used.

Content Marketing 95

Content Marketing Marketing Content Content Creator 95

Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

Editorial 91

Editorial Content Content Creation Collaboration 91

Content Marketing Institute

JUNE 18, 2018

Give your audience more reasons to convert. It doesn’t give much freedom to content creators. . Have you been using video content on your site lately? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Advanced hosting platforms.

Website 109

Website Editorial Team Landing Page Content Creator 109

Neil Patel

FEBRUARY 3, 2021

The paid versions, however, get you access to the Getty editorial image library and Getty videos. To break through the noise and clutter of the internet, you need to find your niche and share beautiful and dynamic stories, ensuring your audience wants to keep viewing your content. Make Stories. They can be fun to make.

Storytelling 140

Storytelling Social Media Content Creator Editorial 140

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

Editorial Team 107

Editorial Team Entertainment Content Creator Editorial 107

Content Marketing Institute

DECEMBER 28, 2017

We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. How to Build a Content Marketing Practice in a Year: Lessons From Monster.

Content Marketing 100

Content Marketing Marketing Content Government 100

Bramework

AUGUST 1, 2023

For example, when I find myself having multiple projects to work on, it can be helpful to set up a content calendar so I can see the end in sight. When setting up a content or editorial calendar , consider creating a spreadsheet of your projects, a calendar of deadlines, and even a bright color-coded format to guide you.

Blog Post 98

Blog Post Publisher Publishing Publishing 98

Top Content Consulting

AUGUST 16, 2022

Whether you’re an email marketer, a short story author, or a content creator , you must take time to edit your work. Writing is only half the work when creating content. This editorial hierarchy begins by addressing big picture issues that affect the overall structure and cohesion of your work. What is editing?

Copy Editor 52

Copy Editor Prose Writing Editorial 52

Content Marketing Institute

JANUARY 16, 2019

With its powerful story about the first African-American driver in the Daytona 500 since 1969, Behind the Wall: Bubba Wallace seemed like the kind of story audiences would rally around. But rather than just expecting people to find it on the Watch tab, NASCAR and Facebook marketed where they knew their audience would learn about it.

Content 85

Content Editorial Contractor Persuasion 85

Bramework

DECEMBER 1, 2023

In the digital age, high-quality content is essential for engaging your audience and driving business growth. But what exactly makes content “king” online? High-quality content helps build brand reputation and trust, leading to more customers.

Content 52

Content Entertainment Brand Awareness Education 52

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. Sadly, I’m guilty of writing (weak) content at times,” she says.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 99

Content Editorial Team Entertainment Content Creator 99

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

Editorial 64

Editorial IT Content Creation Blog 64

Content Marketing Institute

MAY 21, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. And that’s when you get truly high-performing content. HANDPICKED RELATED CONTENT: 7 Fixes for Common Writing Mistakes [Examples].

Writer 108

Writer Content Freelance Editorial Team 108

Content Marketing Institute

OCTOBER 8, 2017

I thought “being different” was crucial in driving content marketing success. Why are some of the best content creators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Any questions, or just want to chat about creating good content?

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

JANUARY 31, 2018

Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Beyond those data points, podcasting also offers plenty of soft benefits that content marketers crave: It can help build personal connections: Podcasting can be an intimate way to interact with your audience.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Companies don’t hand them to just anyone. Respect their time.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Or I might try a bit of native advertising for our top converting content. 50,000: Launch an audience research and partial website redesign project. Invest in success.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team.

Content Creator 101

Content Creator Script Editorial Team Portfolio 101

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But the negativity wears on the rest of the audience and the content creators.

Content 108

Content Social Media Content Marketing Content Creator 108

Content Marketing Institute

JULY 2, 2018

He placed a higher value in language than most content creators. The key is to identify what tricks and tools work best for what you’re trying to convey to your audience about a particular topic in a particular format at a particular time. What can we learn from Ernest Hemingway, winner of a Nobel Prize in literature?

Content 106

Content Entertainment Content Creator Storytelling 106

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 110

Content Creation Content Creator Editorial Content 110

ContentWriters

MARCH 15, 2023

By following the guide, your team can quickly and easily produce engaging, high-quality content with confidence in company messaging that is cohesive and on-brand, so you can increase engagement and reach the right audience. This is important because it helps you create consistency in your content and keeps your messaging on track.

Brand 98

Brand Editorial Content Writing Style 98

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). How can you help your audience in a way no one else can? Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn.

Content Marketing 94

Content Marketing Editorial Proofreader Content Creator 94

Kristi Hines

JULY 14, 2021

Refersion – Build your profile to connect directly with brands and merchants looking to partner with content creators. Shareasale – Create long-lasting, profitable partnerships by promoting relevant products and services to your audience. Business Software & Services Affiliate Programs. Start earning big!

Blogger 130

Blogger Content Creator Promotion Insurance 130

ProBlogger

MAY 15, 2017

We touch on editorial calendars, what to do when you start second guessing yourself in the writing process and how she goes about researching her posts. And lastly we talk about how to be a prolific content creator. Further Resources on How to Become a Prolific Content Creator (an Interview with Kelly Exeter).

Content Creator 44

Content Creator Content Editorial Content Creation 44

The Hoth

FEBRUARY 6, 2024

Content strategy and content plan are often used interchangeably, but they’re not the same. Your content strategy is a high-level vision. It describes your goals, your major messaging and themes, and your target audience. A content plan fits under the higher-level umbrella of content strategy.

Content Creation 93

Content Creation Content Keywords Promotion 93

Buffer

DECEMBER 4, 2023

But trust me, content strategy is not just for Marketing teams. Having clear goals, understanding your target audience, and defining your content pillars will make your work much easier and more successful in the long run.  Define your target audience. Who are you trying to reach with your content?

Social Media 111

Social Media Media Management Copy 111

Content Marketing Institute

JANUARY 3, 2019

In truth, even your best writer, designer, or audiovisual content creator is capable of turning in a bad job. The first two excuses can be put down to the content creator’s professionalism. But if your content creator didn’t understand the brief, then you, as the editor , are at least partly to blame. .

Content Marketing 96

Content Marketing Content Creator Recruitment Marketing 96

ProBlogger

MAY 15, 2017

We touch on editorial calendars, what to do when you start second guessing yourself in the writing process and how she goes about researching her posts. And lastly we talk about how to be a prolific content creator. Further Resources on How to Become a Prolific Content Creator (an Interview with Kelly Exeter).

Content Creator 35

Content Creator Content Editorial Content Creation 35

The Hoth

MARCH 28, 2023

Content creation is so effective that 82% of marketers actively invest in content marketing. According to a study by the Content Marketing Institute, 67% of marketers report that their content helps generate leads, and 72% say it’s excellent for educating their audience. What’s evergreen content?

Marketing 59

Marketing Content Creation Content Creator Content 59

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Suddenly, the temptation (and push) to throw a lead-gen form on top of your best content becomes real. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. KimMoutsos Click To Tweet.

Content Marketing 103

Content Marketing Marketing Editorial Content 103

Content Marketing Institute

FEBRUARY 27, 2018

Orbit Media research revealed that content creators who spend longer on each post see stronger results. Content creators who spend longer on each post see stronger results via @orbiteers. Though how you do that will vary depending on market conditions, here are five ways to do slow aka quality content marketing.

Content Marketing 110

Content Marketing Marketing Content Content Creator 110