Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. These give us critical demographic information about our audience.@Twitter Sococo has been a critical tool to get this done.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team.

Editorial Team 98

Editorial Team Contractor Freelance Content 98

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. Click To Tweet.

Website 108

Website Editorial Team Landing Page Content Creator 108

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Direct traffic from syndicated content is only the tip of the iceberg, says @schreibot. Content syndication shouldn’t be all about link building. Click To Tweet. SEO Click To Tweet.

Editorial Team 85

Editorial Team Editorial Content Creator Content 85

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Be strategic about the frequency of publishing your content, says @JoePulizzi. Following the send-off episode on Dec. Click To Tweet.

Publisher 95

Publisher Publishing Publishing Editorial 95

Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Facebook post promotion.

Social Media 97

Social Media Media Editorial Team Collaboration 97

Content Marketing Institute

JANUARY 15, 2019

Cross-promote on social channels. Instagram and Facebook make cross-promotion straightforward. Audiences watch livestreams differently than they consume videos. Audiences of non-live videos expect more. Audiences expect more from on-demand video, says @IamAaronAgius Click To Tweet. Edit livestreams after they air.

Landing Page 90

Landing Page Editorial Team Editorial Text 90

BKA Content

NOVEMBER 14, 2022

What matters is that the legal writer you choose has an intimate understanding of your target audience and its needs and that he or she can produce quality, well-researched and original content that provides readers with the value they seek. Why Your Law Firm Needs a Legal Content Writer. The Reality of Legal Content Marketing.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Promotion of blog posts through social media.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. They’re often bloggers.

Writer 106

Writer Content Freelance Editorial Team 106

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). After three years and a few promotions at the insurance company, I left for a new opportunity at Penton Media, the (then) largest independent B2B media company in North America. Register today for the best savings!

Insurance 106

Insurance Editorial Team Communication Editorial 106

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. An AI framework for marketers: The five Ps.

Marketing 104

Marketing Content Agency Content Marketing 104

Smart Blogger

NOVEMBER 15, 2022

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. That’s where we come in.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s a tool called CoSchedule. It’s not just blog posts.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

SEPTEMBER 17, 2018

We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. To boost the odds of that happening, I have to ensure that my content gets in front of as many people as possible, and to do that I have to promote it.

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Promotion Content Social Media Editorial Team 109

ProBlogger

JULY 30, 2014

As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. In the world of content marketing, creating high quality posts is just part of the story.

SEO 52

SEO Editorial Team Content Management System Editorial 52

Content Marketing Institute

MAY 29, 2018

Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis. IanCleary Click To Tweet.

Content Marketing 106

Content Marketing Editorial Marketing Content 106

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Click To Tweet.

Promotion 105

Promotion Brand Awareness Editorial Team Content Creation 105

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 100

Content Creator Audience Script Content 100

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Launching a content brand is one thing.

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Recruitment 104

Recruitment Marketing Brand Awareness Editorial Team 104

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Getting original ideas off the ground is hard enough.

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. The ads weren’t necessarily bad, they were simply not reaching the right audience. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

JANUARY 18, 2018

And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. It insources the content.

Publisher 109

Publisher Publishing Publishing Editorial Team 109

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. And so, Mike, here you go. But it’s rare.

Editorial Team 95

Editorial Team Editorial Content Marketing Construction 95

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. What to try: Invest in other teams’ success.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Old model of video marketing. Inadequate promotion.

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team.

Content Creator 98

Content Creator Script Editorial Team Portfolio 98

Content Marketing Institute

JANUARY 30, 2019

A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 91

Editorial Editorial Team Collaboration Social Media 91

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress. But first ….

Content 102

Content Editorial Team Promotion Social Media 102

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story.

Editorial Team 102

Editorial Team Content Social Media Collaboration 102

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Yes, this is Step 1 for every type of content).

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

MAY 18, 2018

The subtle promotion is more effective if you’re looking to increase reach and drive traffic from Instagram Stories to your site or special offer. HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. Polls for audience research. The answer may surprise you.

Editorial Team 110

Editorial Team Entertainment Social Media Collaboration 110

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

Promotion 96

Promotion Editorial Team Blog Blogging 96

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. To be a well-known leader in your industry, start creating data-driven content. You do not have to use all of them.

Blog Post 110

Blog Post Post Content Blog 110