Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy.

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Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. See the audience as one faceless mass.

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Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas.

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Content Marketing Institute

DECEMBER 28, 2017

HANDPICKED RELATED CONTENT: 6 Steps to Find the Perfect Content Marketing Pro. How to Build a Content Marketing Practice in a Year: Lessons From Monster. Unfetter your thinking before you make editorial plans. Einstein showed that there’s no dividing line between past, present, and future.

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Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). Take product launches as an example.

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Make a Living Writing

APRIL 15, 2024

Tips for Success : Hone your ability to write persuasive and concise copy, understand your target audience, and continuously refine your skills through online courses and practice. They correct grammar, punctuation, and style errors to ensure that documents are error-free and professionally presented.

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Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. Tie your metrics to your adjusted content framework.

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Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. Princess Cruises presents original romance stories ( May ). Cover image by Joseph Kalinowski/Content Marketing Institute.

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Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

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Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter.

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Content Marketing Institute

NOVEMBER 14, 2017

The formula seemed so easy … just create article after article answering questions about investment clubs and the audience grew and grew. By the early 2000s, About.com was one of the largest websites (by audience traffic) in the world. At that time, it was all about scale … creating content for everybody. Audience questions.

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Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. Instagram presents a huge problem for brands. Create and share great content. You might be surprised to learn that Foundr built the bulk of its follower base by sharing inspiring quotes for entrepreneurs and business owners (its target audience). Engage and promote.

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Content Marketing Institute

JANUARY 2, 2018

As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. Master the art of banter.

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Content Marketing Institute

JANUARY 15, 2019

Audiences watch livestreams differently than they consume videos. They don’t expect perfect quality or perfect presentations. Audiences of non-live videos expect more. They expect a higher-quality video and presentation. Audiences expect more from on-demand video, says @IamAaronAgius Click To Tweet.

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ContentWriters

OCTOBER 18, 2023

A writer’s bio is a blurb that tells the audience: Who they are What they do Why the audience should care (what makes them an expert on the topic the audience can trust) Depending on the author and industry, the writer’s bio can be playful and quirky or serious and impressive. Broad topics are not ideal.

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Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Content Marketing Strategy Essentials. Creating the Content of Your Audience’s Dreams.

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Content Marketing Institute

JANUARY 19, 2018

I didn’t realize my talk-in-a-low-whisper voice was useful until I started doing interviews for market research and editorial. HANDPICKED RELATED CONTENT: How the World’s Best Journalists Bring Interviews to Life. Why content marketers do interviews. Customers: Running low on ideas to feed the content beast?

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Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. As CMI founder Joe Pulizzi sums it up , “If you pay for placement of … content in a format similar to the third-party site, it’s native advertising.”. What things, exactly? Click To Tweet.

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ProBlogger

AUGUST 11, 2014

Only then will your business be able to get the best results from its marketing projects, campaigns undertaken across various channels, and comprehensively achieve its marketing objectives. You have to ensure that the content created suits its targeted audience and is appealing and informative enough to hold the peoples attention.

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Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

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Content Marketing Institute

NOVEMBER 6, 2018

Social media can be particularly puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. Long-form content might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate.

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Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Structure of content. What about you?

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Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Email-generated content ideas. The topic clusters model.

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Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Recognize employees who contribute to your corporate brand’s content marketing.

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Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. 73% of adults in the U.S Storytelling Videos. Q&A Videos.

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Pronto Marketing

SEPTEMBER 15, 2022

Fortunately, there are ways to effectively plan your blog content, and we’ve laid everything out in this article — from start to finish. Identify your target audience The first step in creating a successful blog content strategy is identifying your target audience. Let’s dive in. You have a blog.

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Content Marketing Institute

MAY 9, 2018

HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. VR offers a new way to tell stories to an audience. with virtual and augmented reality.

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Neil Patel

JUNE 7, 2021

Instead, your blogs need to be focused on your area of expertise and the information your audience is looking for. By using tools like Ubersuggest , you can begin to understand how users search Google, giving you ideas about the types of content you should be writing. This is where your keyword research comes in. Use the AIDA Model.

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Content Marketing Institute

NOVEMBER 20, 2017

An app had recognized my friend’s message as a yes-no question and had presented me with ready-to-use replies. Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Analyzing content. Check it out! Image source.

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Bramework

OCTOBER 9, 2023

It requires thinking about the audience and creating content that engages them. Inspiring Your Audience Through blogging, you have the power to inspire your audience and influence their lives in profound ways. Blogging isn’t just about presenting facts; it’s about sparking emotion and inciting action.

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Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. I left and started what was to become the Content Marketing Institute.

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ProBlogger

FEBRUARY 15, 2016

Content marketing is an arms race. If you continuously crank out high-quality content at a rapid-fire pace, your blog—and your business—will win the war against your competitors, build a quality readership, and grow faster than you ever imagined. The above editorial calendar might be a lot to start with. This is dumb.

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Content Marketing Institute

JULY 2, 2018

Before you write any content ask yourself, “What is my plan to affect the reader’s mind and heart?”. HANDPICKED RELATED CONTENT: Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’. Reframe the present (Churchill). “We He retold the present to inspire victory from the depths of defeat. Synecdoche.

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Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Simplify what you share with your audience. Be thoughtful.

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Content Marketing Institute

MARCH 19, 2018

If you had a magic lamp for your content marketing, what would you wish for? Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, ultimately resulting in more profitable customer action. How to Create Persuasive Content: Lessons from Aristotle.

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ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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