Melanie Saxton

FEBRUARY 28, 2023

If you are a professional in the home lending market and specialize in reverse mortgages, consider the value of reverse mortgage books. I’m a book editor, ghostwriter, journalist, business blogger , and SEO web copy developer, and will happily navigate you through the writing and publishing realm!

Audience 130

Audience Writing Medical Banking 130

Ashleyn Writes

OCTOBER 18, 2021

Confused about how to organize your website when you have multiple audiences in your business?? That’s all fine and dandy but runs into a little bit of a snag if you have TWO distinct target audiences that you are trying to market to. We’ve had clients work through this with multiple audiences.

Audience 130

Audience Brand Copywriter Copywriting 130

The Hoth

JULY 6, 2023

eCommerce is booming in 2023, as online sales are set to grow by 10.4% – and the global market is set to hit $6.3 Besides appealing to search engines for better online visibility, your descriptions also need to encourage your target audience to take action. It’s also expected that 20.8% Why Does SEO Matter for eCommerce?

Copy 98

Copy SEO Keywords Persuasion 98

Copywriter Collective

FEBRUARY 17, 2023

A website copy is vital in your digital marketing campaign because it’s what you use to promote your product or service. However, you must be able to produce an excellent copy to attract and sustain more visitors to your website. This article provides you with eight tips for enhancing your website copy.

Copy 75

Copy Website Copywriter Copywriting 75

Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Anyway: writing. But wait!

Sales Copy 78

Sales Copy Copy Sales Storytelling 78

Freelance Writing Jobs

NOVEMBER 29, 2021

As a freelance marketing copywriter, you use your skills to write the best copy for your clients. But, how do you supercharge your marketing copy to be more persuasive? But, how do you supercharge your marketing copy to be more persuasive? 10 Techniques For Writing Persuasive Marketing Copy.

Persuasion 52

Persuasion Marketing Copy Copy Proofreader 52

Freelance Writing Jobs

NOVEMBER 29, 2021

As a freelance marketing copywriter, you use your skills to write the best copy for your clients. But, how do you supercharge your marketing copy to be more persuasive? But, how do you supercharge your marketing copy to be more persuasive? 10 Techniques For Writing Persuasive Marketing Copy.

Persuasion 52

Persuasion Marketing Copy Copy Proofreader 52

Express Writers

FEBRUARY 21, 2023

According to HubSpot , they are the fourth most popular type of content used by marketers. If you haven’t used an infographic in your marketing before, now is the perfect time to get started. Today, infographics are used as a marketing resource to generate leads and build site credibility with backlinks.

Copy 94

Copy Writing Text Copywriter 94

Jane Friedman

MARCH 13, 2024

For books as long as mine, developmental edits range from $1,000–$5,000 and copy edits are between $2,000–$3,000. That doesn’t include costs associated with proofreaders, formatting (or formatting software), ISBNs, covers, coaching, and marketing-related expenses. Slide a couple of copies through the return book slot?

Audience 104

Audience Proofreader Projects Publisher 104

Copywriter Collective

APRIL 12, 2024

The Unconventional Copywriting Hook to Captivate and Convert Your Audience Do you want your copy to sound like every other Tom, Dick, and Harry calling themselves a copywriter on Upwork? Gathering mini-yeses throughout our copy is an accepted better practice, and for good reason. Definitely not. So why are we questioning it?

Copywriter 52

Copywriter Copywriting Audience Persuasion 52

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. There are lots of other video marketing formats you can use to engage your audience.

Sales 91

Sales Marketing Search Engine Optimization Social Media 91

Creative Little World

APRIL 11, 2023

The words you use in your marketing messaging could be the difference between attracting new customers or putting them off. Writing successful copy is the key to any marketing campaign, and with so much out there, how do you make your message stand out in the crowd? Know Your Audience. How old are they?

Copy 52

Copy Copywriter Copywriting Writing 52

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

Content Marketing 117

Content Marketing Marketing Content Proofreader 117

Enchanting Marketing

MAY 20, 2024

It’s not the same when you read sales copy, eh? Marketer’s drivel. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? The shortest sentence in this story In their sales copy, Apple often use the shortest sentences to stress key benefits. You stumble over superlatives.

Sales Copy 159

Sales Copy Storytelling Copywriter Copywriting 159

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

Content Marketing 128

Content Marketing Marketing Contractor Content 128

Copywriter Collective

MARCH 19, 2024

In digital marketing, one element remains constant: the power of persuasive communication. Copywriting, which is the art and science of crafting compelling written content, sits at the heart of every successful digital marketing campaign. Resonating with target audiences and leave a lasting impression.

Digital Marketing 59

Digital Marketing Agency Copywriter Copywriting 59

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 237

Content Writer Writer Content Writing 237

Nick Ursborne

MAY 27, 2024

People get excited by how AI models like ChatGPT make it easy to create copy and content at scale. You can copy and paste tens of thousands of words into the context window and ask for a 500-word summary. And to do our best work, we need to listen to our audience, and feel empathy for their hopes, needs and fears.

Script 209

Script Copywriter Copywriting IT 209

Smart Blogger

JANUARY 22, 2024

Navigating through the marketing funnel can often feel like a daunting journey, right? So, whether you’re a small business owner or a marketing pro, these insights will enhance your business strategy and drive results. What is a Marketing Funnel? Why Should You Use a Marketing Funnel? But fear not!

Marketing 93

Marketing Persuasion Social Media Brand Awareness 93

Contentwriting

FEBRUARY 4, 2024

Like all other marketing channels, social media is very effective way to market your product and services. Utilizing social media marketing effectively, you need to identify the emerging trends and topics that resonate to your audience and relevant to your product or service.

Social Media 40

Social Media Engagement Audience Media 40

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Content Marketing 126

Content Marketing SEO Marketing Content 126

Agency Content Writer

JULY 23, 2022

Hiring a content writer for your marketing agency is a risky endeavor but one that can pay off for you and your clients. There are times when a marketing agency considers hiring a content writer: Staff writer is at full capacity. Launching a new product or service and need to update the website copy. Where do you begin?

Content Writer 130

Content Writer Agency Writer Marketing 130

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Content Marketing 131

Content Marketing Marketing Content Search Engine Optimization 131

Nick Ursborne

NOVEMBER 14, 2023

Marketing writing. Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. I’m just copying something.

Copywriter 234

Copywriter Copywriting Writing Landing Page 234

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 140

Marketing Brand Awareness Advertising Ads 140

ContentWriters

MARCH 1, 2023

Internal marketing is an integral part of a successful internal communications strategy within an organization. Internal marketing involves the way you communicate information, brand, tone, voice, and objectives to your employees — and it’s a valuable source of feedback from them. Why Is Internal Marketing Important?

Recruitment 98

Recruitment Marketing Communication Social Media 98

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Nick Ursborne

AUGUST 30, 2023

Emotion is at the core of great copy. Great copy touches its readers at an emotional level. As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. I use ChatGPT and GPT-4 to help me with research and audience analysis.

Copywriter 194

Copywriter Copywriting Writing Script 194

Freelance Writing Jobs

MAY 31, 2024

Creating SEO-friendly content is important, but it’s absolutely critical when you’re targeting niche markets. And for freelance writers, specializing in niche markets is a lucrative move. But, how should you really proceed when you’re focusing on niche markets only?

SEO 52

SEO Marketing Content Keywords 52

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Semrush is a favorite tool among SEO professionals and content marketers.

Content Marketing 144

Content Marketing Search Engine Optimization SEO Marketing 144

Copyhackers

SEPTEMBER 10, 2020

Inside: 3 CRO-killing trends to avoid in your SaaS web copy What was REALLY going on in the NNG study that suggested people don’t read online 5 factors for winning SaaS website copy Yes, sometimes short copy is better than long copy 3 actions to improve your web copy performance. It’s too long.”. If so, why?

Copy 52

Copy Website Copywriter Copywriting 52

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. Art & Copy.

Social Media 136

Social Media Media Marketing Healthcare 136

Neil Patel

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. For the most part, marketing personalization works.

Marketing 145

Marketing Email Copy Copy Landing Page 145

Brafton

MAY 16, 2024

At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. Better Target Audience Definition If you gobble up your market research like Hershey Bars, good for you! This type of analysis is a huge part of multilingual marketing.

Content Marketing 59

Content Marketing Marketing Manufacturing Content 59

BKA Content

MARCH 28, 2023

Small Business Marketing Strategies For small business owners and managers, retaining customers and driving new traffic to the company is everything. Growth is the goal, and to achieve it, you need smart and effective small business marketing strategies that make you stand out among the competition.

Marketing 82

Marketing Social Media Collaboration Insurance 82

Smart Blogger

JUNE 20, 2023

These marketing strategy examples are exactly what you need! Tesla’s Word-of-Mouth Marketing Remember when we thought we couldn’t buy a car online? Despite having an initial marketing budget that’s as scarce as a white rhino, Tesla rose from obscurity to global renown. Ready to breathe some fresh air into your brand?

Marketing 105

Marketing Social Media Digital Marketing Education 105