Melanie Saxton

FEBRUARY 16, 2023

It takes training and experience to become a top-of-the-line marketplace copywriter. A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. Learn more about my copywriting services HERE. Marketplace Copywriter — to the Rescue!

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Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. It was created by GPT-4.

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Ads Ad Copy Storytelling Copywriter 217

Copywriter Collective

MARCH 19, 2024

Copywriting, which is the art and science of crafting compelling written content, sits at the heart of every successful digital marketing campaign. From engaging website copy to attention-grabbing social media posts, effective copywriting can make or break a brand’s online presence.

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Credible Content

JANUARY 21, 2023

10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. The book lists multiple principles you can use to influence and persuade people through copywriting. The principle of liking: Your target audience is more likely to respond positively to your message if they like you.

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Credible Content

MARCH 24, 2023

Better copywriting through empathy While going through a copywriting newsletter in the afternoon, I came across an interesting word: sonder. How does it impact your copywriting? What do you need for effective copywriting? What has it got to do with copywriting? You need to understand your audience.

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Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. As copywriters we’ll often be tasked with writing for products or services that we’re not familiar with. If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes. On other words, weave yourself or someone else into the narrative.

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Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. Know Your Audience. Use Visuals.

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Storytelling Social Media Copywriter Copywriting 97

Contently

DECEMBER 21, 2022

May was a copywriter working at the Montgomery Ward & Co., Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. What’s the audience’s problem? The problem.

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Storytelling Retail Copy Copywriter 122

Article Writing

OCTOBER 29, 2022

Copywriting is not a piece of cake. It’s a tall order, but copywriting is essential for businesses. Either way, copywriting brings in leads and keeps readers interested in your brand. That’s why we’ve spoken with some professionals on what copywriting tips beginners can learn from. Keep Writing.

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Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. No language model will be able to replace the power of storytelling, personal experiences, and writing that stirs our hearts and minds. Enroll in my Futureproof Copywriting course.

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Credible Content

AUGUST 31, 2022

E-commerce copywriting tricks you can master right now. Although copywriting always has a commercial aspect to it, e-commerce copywriting means writing copy for e-commerce websites. What is e-commerce copywriting? What does e-commerce copywriting achieve for you? Optimize e-commerce copywriting for SEO.

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Copywriter Copywriting Persuasion Search Engine Optimization 130

Enchanting Marketing

MAY 20, 2024

So, what if you could write sales copy like a storyteller? Apple’s copywriters tap into our hunger for knowledge by promising us we’ll learn something: See how we trained your camera to be a cinematographer. Take your audience by the hand and let them imagine how you help them transform their lives. Marketer’s drivel.

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Sales Copy Storytelling Copywriter Copywriting 157

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action. Its function is transactional.

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Copywriter Copywriting Writer Writing 111

Copywriter Collective

OCTOBER 31, 2023

That’s what makes copywriting essential for any marketing strategy. How Copywriting Can Elevate Your Message Copywriting is an important cog in the digital marketing wheel. It involves writing content to promote a product, service, or brand to a target audience. Effective copywriting comes in handy in so many ways.

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Smart Blogger

MAY 9, 2023

Mastering key copywriting skills can transform your writing from bland to brilliant, helping you create compelling content that captivates your audience. In a world where attention spans are shrinking, and competition is fierce, there’s no better time to sharpen your copywriting skills than now. Let’s dive in!

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Copywriter Copywriting Persuasion Search Engine Optimization 94

Copywriter Collective

FEBRUARY 2, 2024

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. Crafting compelling copy tailored to captivate audiences at national events, irrespective of language barriers is essential for the success of such events.

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Smart Blogger

JUNE 16, 2023

Ready to ignite your career as an email copywriter but not sure where to start? Understanding the Role of an Email Copywriter At the heart of every successful email marketing campaign is an unsung hero: the email copywriter. That’s an email copywriter for you. You’re not alone. Let’s dive right in.

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Copywriter Copywriting Storytelling Persuasion 88

Content Writing

DECEMBER 20, 2022

If content writing in modern times has a digital flavor, then copywriting is perhaps the right remedy to make a lasting impression. If you find it difficult to read words, copywriting will most likely appeal to your emotions. Yes, we are talking about copywriting. Copywriting. Content Overview: . Content Writing.

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Copywriter Copywriting Electronics Writing 94

Copywriter Collective

DECEMBER 19, 2023

In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. Fusing compelling storytelling with SEO strategies in video scripts is pivotal for maximizing reach and impact. In tandem, Search Engine Optimization (SEO) is a linchpin for enhancing content visibility.

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Creative Little World

OCTOBER 26, 2023

As we experience the era of AI, technology has crept into almost every field imaginable, and copywriting hasn’t been spared either. A simmering question gains traction among copywriters: “Is AI going to replace copywriters?” So, is AI going to replace copywriters? The answer is no.

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Shorthand Content Marketing

OCTOBER 7, 2022

Are you confused about the difference between copywriting and content writing? If you are considering copywriting vs. content writing for your business, this article will help you understand the key differences. What’s the difference between a content writer and a copywriter? An Example of Professional Copywriting .

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Copywriter Collective

JANUARY 5, 2024

Copywriting is a crucial element of marketing for therapists and mental health professionals alike. Effective copywriting can help you connect with your clients, build trust, and ultimately grow your practice. Understanding the basics of copywriting for therapy practices is essential for creating a strong online presence.

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Copywriter Copywriting Persuasion Writing 52

Copywriter Collective

APRIL 18, 2023

If you want to take your copywriting skills to the next level, mastering persuasive techniques is necessary. Persuasive copywriting is the art of eliciting a specific action or emotion from your audience. This article will explore five copywriting techniques that can help you create more compelling and persuasive content.

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Persuasion Copywriter Copywriting Storytelling 52

Copywriter Collective

AUGUST 15, 2023

Writers who can create effective B2B marketing copy have mastered specific B2B copywriting strategies. This article will look at powerful B2B copywriting strategies that drive conversions. What is B2B Copywriting? In general, copywriting uses written content to convince people to take action after consuming it.

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Express Writers

FEBRUARY 14, 2023

Being a successful copywriter requires a specific set of skills. Understanding those copywriting skills is important when you’re a business trying to hire a writer. Your goal should be finding a copywriter that can go beyond the basics of strong writing, creativity, and excellent English language skills.

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Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter. Understanding Copywriting. A copywriter does.

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Copywriter Copywriting SEO Writing 144

Article Writing

NOVEMBER 7, 2022

Know Your Audience Knowing who you’re writing for is key when it comes time for storytelling online; after all, different audiences respond differently depending on their age group, interests, etc. Use Visuals Humans are visual creatures, so incorporating visuals into storytelling can be incredibly effective.

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Storytelling Social Media Copywriter Copywriting 52

Credible Content

MAY 30, 2023

Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection.

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Smart Blogger

MAY 26, 2023

If you’ve ever found yourself wondering, “What is a copywriter?”, A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. They are the wordsmiths who harness the power of language to attract, persuade, and retain audiences.

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Smart Blogger

JUNE 19, 2023

Intrigued by freelance copywriting? If so, freelance copywriting is certainly one way to achieve your dreams. In this guide, we’ll unravel the mysteries of freelance copywriting and share specific, actionable strategies that’ll help you kickstart your copywriting journey. What is Freelance Copywriting?

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Copywriter Collective

AUGUST 4, 2023

Freelance copywriting from the comfort of your home is a journey filled with creativity, independence, and endless opportunities to learn and grow. In this guide, we’ll go through the critical steps and strategies for launching a successful home-based copywriting career. The beauty of copywriting is that it thrives on diversity.

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Copywriter Copywriting Freelance Copywriting Portfolio 52

Smart Blogger

OCTOBER 28, 2022

Copywriting blogs are a great source of writing inspiration. Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. ABC Copywriting. Convincing people to take action.

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Copywriter Copywriting Freelance Copywriting Blog 94

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. Your B2B copywriting strategy can be the difference between being just another voice in the crowd and truly connecting with potential clients. What Is B2B Copywriting?

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Copywriter Collective

JANUARY 24, 2023

Are you thinking of a career in copywriting? You see, copywriters play a critical role in the marketing department. The copy should persuade, tell a story, and sway audiences to take a specific action. But copywriters are creatives who can manipulate language in a unique way. Copywriting, What Is It?

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Copywriter Copywriting Creative Director Portfolio 52

Nick Ursborne

NOVEMBER 14, 2023

As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. Academic writing.

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Credible Content

JUNE 19, 2023

Build sustainable relationships with your audience. Here are its attributes: Relevance: Engaging content should be relevant to the target audience’s interests, needs, and preferences. Emotional Connection: Engaging content evokes emotions and resonates with the audience. Increase brand awareness. What is engaging content

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Nick Ursborne

FEBRUARY 8, 2024

Its Impact: By evoking the sensory pleasures and emotional warmth of family traditions, this story connects with audiences on a deeply personal level. The course is called Futureproof Copywriting … It gives you the knowledge to use AI and then rise above and beyond what AI can achieve, by adding in layers of deep emotional intelligence.

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