Remove Audience Remove Creativity Remove Digital Media Remove Storytelling
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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. To do this, product content strategists must have an in-depth understanding of the company’s target audience , as well as the product itself. Overall, product content strategists are storytellers.

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama. Of course, performance should never be left to chance.

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

Do you find yourself running out of ideas for videos your audience will love? What stories could you tell about your business – and bring to life on video – that would surprise your audience? What stories could you tell about your business that would surprise your audience, asks @marciarjohnston. Highlight the unexpected.

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10 Ideas For Killer YouTube Ad Creatives

Neil Patel

Ad creatives are the ads served to users on a social media or digital media platform. When combined, these creative elements form a full video advertisement. To ensure your campaigns are most effective, though, you need to ensure you are creating killer YouTube ad creatives. Be Relatable.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com). 4-7 in Cleveland, Ohio.

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.

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What is a Content Creator? 7 Steps to Landing Your Dream Role

Smart Blogger

As a content creator, you’re not just a behind-the-scenes player; you’re a storyteller, a trendsetter, and an influencer. With the digital age at its peak, there’s never been a better time. So, are you ready to turn your creative sparks into fireworks? Let’s jump in. What is a Content Creator?