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Beyond the Basics: 20 Fresh Social Media Tips for 2021

Neil Patel

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. Are you targeting general demographics or building your custom audiences? Validate Your Audience.

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What Is CTR? And How You Can Improve It

Backlinko

If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. For organic CTR, an impression occurs when a link appears in the search engine results page ( SERP ) due to its relevance to a user’s search query. Or the page takes too long to load.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

I’ll also teach you how you can improve your advertising campaign over time, and create an effective social media strategy. Start By Knowing Your Target Audience There’s no denying that LinkedIn’s advertising platform provides you with incredibly powerful targeting capabilities. Then segment your audience.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

Paid digital media is driven by the need to stand out, and promotes differentiating thought leadership more and the buy-now call to action less. And, in some cases, it even has different products competing for the same audience at the same event. New product launch? Rinse and repeat. These are one-off, siloed campaigns.

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The 4 Rs That Show a Brand Your Blog is Influential

ProBlogger

This could be anything from sponsored content and affiliate promotions through to ongoing ambassadorships or sponsorships. How many people in the target audience is the blogger reaching? Thankfully digital media gives us a more granular view, with not only potential reach, but also the actual reach of our content.

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40 Bloggers to Watch in 2011

ProBlogger

writes the content that his audience needs to hear, rather than wants to hear. One trend that I’ve noticed is how many bloggers are leveraging their audience to deliver widespread social good. However, I feel that she has a lot of potential and that she has so much more to bring to her audience. Random Acts of Greatness.

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