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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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What Is CTR? And How You Can Improve It

Backlinko

For organic CTR, an impression occurs when a link appears in the search engine results page ( SERP ) due to its relevance to a user’s search query. Paid CTR refers to any traffic you receive as a result of a paid promotion. Poor page UX: Users may be clicking through to your site, only to find that their inputs are delayed.

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

Paid digital media is driven by the need to stand out, and promotes differentiating thought leadership more and the buy-now call to action less. No more siloed landing pages, microsites, and leads pooled in Excel spreadsheets. B2B marketing is becoming hyper-focused on targeting messaging into specific accounts.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

In the age of digital media, having a steady stream of video views can increase visibility on social media. If you want to run sponsored content ads, you need a showcase Page. That’s because, with a sponsored content advertising campaign, you’re essentially promoting an update that you’ve posted on your company page.

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40 Bloggers to Watch in 2011

ProBlogger

.&# Jokes aside, he is one to watch is because he is a celebrity who’s using social media in the way it was intended. His Twitter landing page is truthful and amusing. He aims to promote better living through uncertainty, which is something that really resonates with me. Wil faces that on a much larger scale.

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The 4 Rs That Show a Brand Your Blog is Influential

ProBlogger

This could be anything from sponsored content and affiliate promotions through to ongoing ambassadorships or sponsorships. Thankfully digital media gives us a more granular view, with not only potential reach, but also the actual reach of our content. One way to monetise your blog is through working with brand partners.

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Beyond the Basics: 20 Fresh Social Media Tips for 2021

Neil Patel

The complex digital media landscape changes every day, and this year is no exception. Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging. This social media tip is especially useful when you’re promoting future content or retargeting that audience.