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What Is CTR? And How You Can Improve It

Backlinko

If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. And here’s an example of what a Shopping ad looks like: Google SERP – Shopping Ad Clicking on the blue text or image within one of these Shopping ads will contribute to the CTR. Why Is CTR Important?

IT 106
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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. To do this, product content strategists must have an in-depth understanding of the company’s target audience , as well as the product itself. Develop messaging strategies. The difference?

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

I’ll also teach you how you can improve your advertising campaign over time, and create an effective social media strategy. Start By Knowing Your Target Audience There’s no denying that LinkedIn’s advertising platform provides you with incredibly powerful targeting capabilities. Then segment your audience.

Ads 104
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40 Bloggers to Watch in 2011

ProBlogger

writes the content that his audience needs to hear, rather than wants to hear. One trend that I’ve noticed is how many bloggers are leveraging their audience to deliver widespread social good. However, I feel that she has a lot of potential and that she has so much more to bring to her audience. Random Acts of Greatness.

Blogger 55
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Is Your Brand Style Guide Complete?

The Hoth

That’s because your branded content needs to remain consistent with your brand identity in order to build and maintain an audience. Every successful brand in history has had a clear & concise mission statement and a story that connects with and inspires its audience. What makes your company tick?

Brand 52