Content Marketing Institute

JUNE 19, 2018

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Use whatever your audience might find relevant and helpful. TF-IDF stands for term frequency-inverse document frequency. This method determines the topical relevance of a page based on – you guessed it – term frequency within a document. Boom – topic cluster.

SEO 102

SEO Editorial Team Editorial Search Engine Optimization 102

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was at Penton where I learned the power of listening to an audience and the various business models that made media companies work. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018.

Insurance 107

Insurance Editorial Team Communication Editorial 107

Content Marketing Institute

MAY 21, 2018

If your organization crafts content for a tight-knit audience whose members share a common experience, such as startup founders, a writer who isn’t an expert may not work well. To provide structure to your writers, consider a project management tool like Trello , Asana , or, my favorite, a shared G Suite document with links.

Writer 107

Writer Content Freelance Editorial Team 107

Content Marketing Institute

JANUARY 30, 2019

A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets.

Editorial 93

Editorial Editorial Team Collaboration Social Media 93

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Their favorite nuggets of wisdom are noted below, along with some encouragements our CMI team members have considered invaluable to their own career success. If you document it, you can achieve it. Who is your audience?

Content Marketing 90

Content Marketing Marketing Content Editorial Team 90

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Are they the same thing? KMoutsos Click To Tweet.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

Content Creator 99

Content Creator Script Editorial Team Portfolio 99

Kayleigh Moore

JANUARY 12, 2023

But over the course of my (almost) decade of full-time freelance writing, I’ve written for a handful of places that maintain extremely high editorial expectations. Maybe you’ll find a thing or two you can add to your own editorial process. The guidelines High editorial expectations are laid out before a single word is written.

Editorial 221

Editorial Writer Editorial Team Search Engine Optimization 221

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. They need to: Interest your audience (Note: This, of course, requires you to define your audience.

Editorial 80

Editorial Content Editorial Team Projects 80

Content Marketing Institute

MARCH 29, 2018

Thanks go out to the CMI editorial team for the extra eyes, ears, and gray matter between the ears that made it possible to pull together this post.). Different industries or audiences can get served different chatbot responses … guided by the categories applied to the content chunks,” Noz says. mrcruce Click To Tweet.

Content 105

Content Editorial Team Script Copy 105

Content Marketing Institute

JANUARY 25, 2018

Support more balanced editorial planning. Identify the intended audience. Document how people find their way to the content. Document the characteristics of audio or video files you want to capture. Delete only content you’re sure isn’t useful to your audience. If the content is short, consider copying it.

Content 105

Content Editorial Editorial Team Social Media 105

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. What tools do you use?

Editorial Team 103

Editorial Team Content Social Media Collaboration 103

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Here are some ways to gather that information.

Long Form Content 89

Long Form Content Editorial Team Editorial Content Marketing 89

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Build a simple system that frees you to do extraordinary work.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule. CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. What’s in an editorial plan? Similar to building your content marketing strategy, planning your editorial can seem intimidating at the outset. It really is that important.

Editorial 99

Editorial Government Collaboration Content 99

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Jubaer96 Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 27, 2017

For example, if you searched for “gifographics” in Quora, you would see questions and answers that use the word: Such intel will give you an assist in knowing what the audience may want to know about the topic of your spoke content. Document everything. A lot of marketers fail because they don’t document their process.

Editorial Team 94

Editorial Team Post Content Creation Long Form Content 94

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Because there is tremendous value and competitive advantage in having direct access to audiences. You can certainly see this happening at tectonic scale. Click To Tweet. Robert_Rose ?

Content Marketing 74

Content Marketing Marketing Content Editorial 74