Content Marketing Institute

JUNE 6, 2018

Avery tested the websites of companies represented in the Intelligent Content Conference audience. Within two seconds, site visitors are immersed in well-produced, entertaining, inspiring content that seems to leap off the page. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Landing Page 96

Landing Page Editorial Team Recruitment Editorial 96

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Objectives like “educate our audience” or “raise awareness” sound valid. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Let me qualify that.

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Uncover sentiment clues.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. The trick is, create content which will be useful for the audience that is much broader than yours. 2) Audience. Learn what attracts your audience most.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. You add your human editorial perspective while integrating your 360-degree brand.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

MAY 18, 2018

Polls for audience research. While polls are a great tool to engage your audience, you can also use them strategically for audience research to create better content that resonates with your followers. When you’re short on ideas , your audience members can be a great source of inspiration. The answer may surprise you.

Editorial Team 110

Editorial Team Entertainment Social Media Collaboration 110

Content Marketing Institute

AUGUST 6, 2018

Once I built an audience on those platforms, my goals and execution changed.”. Facebook Audience Insights. I’m big into audiences: figuring out what are the interests, behaviors, and demographics of your target customers. Use #Facebook Audience Insights to better understand who your target audience is, says @larrykim.

Social Media 111

Social Media Media Marketing Storytelling 111