Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Poor readability is a signal that you’re not looking after your audience.

Medical 93

Medical Proofreader Government Editorial Team 93

Content Marketing Institute

OCTOBER 16, 2018

Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy. Make your text easier to read . How do you give your content extra oomph?

Content 100

Content Editorial Team Keywords Construction 100

BKA Content

NOVEMBER 14, 2022

What matters is that the legal writer you choose has an intimate understanding of your target audience and its needs and that he or she can produce quality, well-researched and original content that provides readers with the value they seek. However, that does not mean you should forego content marketing in favor of traditional marketing.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. In the example, the pillar topic would be content marketing strategy.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Make sure each cluster post links in relevant anchor text to its corresponding pillar page, as well as other pages within the cluster. Read on and soak up the knowledge.

SEO 100

SEO Editorial Team Editorial Search Engine Optimization 100

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. Every editor and every client has unique needs, audiences, and styles. More from Jon: You want to work with businesses that have money to spend on marketing.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ProBlogger

JULY 30, 2014

As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. In the world of content marketing, creating high quality posts is just part of the story.

SEO 52

SEO Editorial Team Content Management System Editorial 52

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The trick is, create content which will be useful for the audience that is much broader than yours. Useful content is one aimed at solving a problem of your target audience. 2) Audience. This is a guest contribution from Emily Johnson.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 100

Content Creator Audience Script Content 100

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 22, 2018

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. I compiled this list of the tips and tools that will help even novice marketers create highly effective webinar content. Pick a narrow topic. Q&A webinars.

Script 222

Script Content Editorial Team Social Media 222

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. 50 of the Best Social Media Tools Selected by Top Marketers. Social media and audience-building. A Step-by-Step Guide to Audience Development.

Promotion 109

Promotion Content Social Media Editorial Team 109

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. We could be doing email and newsletters, other marketing promotions.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

OCTOBER 25, 2017

The ads weren’t necessarily bad, they were simply not reaching the right audience. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience. You must have a good audience match for people to engage with your campaign. KarolaKarlson Click To Tweet.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

MARCH 29, 2018

These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week. With so much happening so fast in the realm of tools and strategy, what’s a marketer to do? Chatbots may break our copy-paste habit. What are chatbots?

Content 103

Content Editorial Team Script Copy 103

Content Marketing Institute

MAY 28, 2018

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. HANDPICKED RELATED CONTENT: Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try.

Social Media 101

Social Media Media Editorial Team Editorial 101

Content Marketing Institute

JANUARY 25, 2018

In Laura’s Content Marketing World talk, Conducting a Content Audit , she answers the basic questions any marketer might have about this formidable, invaluable task. HANDPICKED RELATED CONTENT: Why You Need to Conduct a Full Content Audit for Successful Content Marketing. Identify the intended audience. would we exclude?

Content 104

Content Editorial Editorial Team Social Media 104

Content Marketing Institute

JUNE 6, 2018

Alana Vieira, Google’s product marketing manager of mobile experiences, says that those high expectations are an indication of an empowered user group who expects helpful, personal and frictionless mobile experiences across the board. HANDPICKED RELATED CONTENT: Why Marketers Need to Think Like Data Scientists (And How to Do It).

Landing Page 96

Landing Page Editorial Team Recruitment Editorial 96

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. irinaweber048 Click To Tweet.

Editorial Team 102

Editorial Team Content Social Media Collaboration 102

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Mine your analytics for performance/conversion leaders.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

MARCH 13, 2018

Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. Attend Content Marketing World 2018.

Editorial Team 110

Editorial Team Editorial Storytelling Text 110

Content Marketing Institute

JULY 13, 2018

Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Follow this blueprint consistently to make some noise with your content marketing. Two additional images to support the body and narrative of your text. Click to enlarge.

Promotion 96

Promotion Editorial Team Blog Blogging 96

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. Infographics.

Blog Post 110

Blog Post Post Content Blog 110