Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was at Penton where I learned the power of listening to an audience and the various business models that made media companies work. Mental: I read one book per month on something non-business-related.

Insurance 107

Insurance Editorial Team Communication Editorial 107

Content Marketing Institute

JULY 24, 2018

(Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.). From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Sponsor an event and buy a plane ticket. 50,000 or $100,000: Sponsor events.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. If your organization crafts content for a tight-knit audience whose members share a common experience, such as startup founders, a writer who isn’t an expert may not work well.

Writer 107

Writer Content Freelance Editorial Team 107

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. . We must be quirky, try new ideas, & think about how to be different in ways audiences will notice.

Content Marketing 86

Content Marketing Government Marketing Food 86

Content Marketing Institute

OCTOBER 22, 2018

Because the sites are not targeting the same topic or audience, Google triggers a manual penalty and the additional backlinks backfire. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. For example, you run a hair salon and want to secure more backlinks. Sign up today.

Editorial Team 86

Editorial Team Keywords Medical Engineering 86

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Heliograf supplemented The Washington Post reporters covering the Rio Olympics, and created 300 news stories and alerts for the event. Cost of content creation.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Smart Blogger

NOVEMBER 15, 2022

Every editor and every client has unique needs, audiences, and styles. They make great potential clients because: You’re already familiar with the product/service; You’re in their target market, so writing for their audience is easier; You already have a relationship with these large and small businesses. Respect their time.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. Image source.

Marketing 105

Marketing Content Agency Content Marketing 105

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. Why this works.

Brand 98

Brand Contractor Editorial Content 98

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

MARCH 27, 2018

This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful. Recruit from conferences, networking events, and your customer base. It also helps your brand steer the message to the influencer’s audience. Don’t be afraid to pick up the phone.

Recruitment 105

Recruitment Marketing Brand Awareness Editorial Team 105

Content Marketing Institute

JANUARY 22, 2018

They provide you the opportunity to create a more interactive content format for your audience. Pick a topic or area narrow enough to address points in such a way that your audience will derive some benefit. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate.

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Script Content Editorial Team Social Media 222

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Content Marketing 99

Content Marketing Marketing Editorial Content 99

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. A Step-by-Step Guide to Audience Development. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Are they the same thing? Click To Tweet.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

NOVEMBER 1, 2018

When it comes to nurturing an audience, email is the go-to for 87% of B2B content marketers, according to CMI research. Webinars/virtual events/conferencing tools. Please note: All tools included in our blog posts are suggested by authors (or, in this case, survey respondents), not the CMI editorial team. Email marketing.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

MAY 28, 2018

You need to have a tool that can access personalized data about your individual audience members and give valuable information regarding each of their social media habits. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. How to use this prescriptive tool.

Social Media 103

Social Media Media Editorial Team Editorial 103

Content Marketing Institute

MAY 24, 2018

By partnering, you increase the content’s potential audience. The more partners, the bigger the audience. It’s great for the audience because they don’t have to look for multiple sources. Unbounce does this every year with Marketing Optimization Week , and it’s a great event. How many partners do you need?

Content 103

Content Editorial Team Promotion Social Media 103

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule. CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 29, 2018

To ensure that we’re on the same page, here’s my content curation definition: To meet your audience’s information needs, content curation is the assembly, selection, categorization, commentary, and presentation of the most relevant quality information. You add your human editorial perspective while integrating your 360-degree brand.

Editorial 110

Editorial Editorial Team Content Social Media 110

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The trick is, create content which will be useful for the audience that is much broader than yours. Useful content is one aimed at solving a problem of your target audience. 2) Audience. Learn what attracts your audience most.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

AUGUST 6, 2018

Once I built an audience on those platforms, my goals and execution changed.”. Facebook Audience Insights. I’m big into audiences: figuring out what are the interests, behaviors, and demographics of your target customers. Use #Facebook Audience Insights to better understand who your target audience is, says @larrykim.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 29, 2018

The latter resulted from an advanced publishing queue and unforeseen events colliding in a very unfortunate way. So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. You can certainly see this happening at tectonic scale. Click To Tweet.

Content Marketing 74

Content Marketing Marketing Content Editorial 74