article thumbnail

How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu content is attracting the right type of audience that may not be aware of a particular company.

article thumbnail

Why You Should Depersonalize Your Marketing in 2021

Neil Patel

What if you also recognized their tendencies or wrote email copy like an actual human being instead of a business? OK, sure, sometimes a marketer will come along and experience a significant difference in their open rate , engagement rate, click-through rate , and conversion rate after adding someone’s name to their emails.

Marketing 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding Tone of Voice: 7 Best Examples of Tone in Writing

Article Writing

Based on a business purpose and demographic focus, the way they “talk” to their audience needs to match up. . For instance, some businesses can get away with a friendlier, joking demeanor in their site copy and interactions with clientele. Understand Your Audience . Are they looking for something humorous?

Writing 119
article thumbnail

8 Copywriting Techniques to Boost Email Conversions

Content Marketing Institute

Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails. 59% of surveyed B2B marketers say #email is the best channel for generating revenue via @adage. Here’s how I approach writing new marketing emails: Write a rough draft.

article thumbnail

The Best Email Automation Software to Use in 2023 — Five Reviews

Freelance Union

Feature-packed —  On top of email automation, Benchmark Email also provides analytics, a large number of email presets, a landing page and pop-up builder, and Smart Content, which helps users create fresh email copy.

article thumbnail

9 Must-Follow Copywriting Tips for Creating Stellar Copy

Make a Living Writing

Email marketing campaigns Email writing and marketing fall under the different types of copywriting projects clients will ask copywriters to help them with. Email copywriting includes newsletters and email campaigns and sequences. Ads Many businesses run ads on social media, Google, YouTube, and other platforms.

Copy 80
article thumbnail

How to Craft the Perfect Writing Sample in 2023 (+ Examples)

Smart Blogger

Publications with a more educated, professional audience — scientific publications, for example — may expect you to use complex terms and concepts relevant to their industry. To do so, you’ll have to employ a strategic process for creating a writing sample that’s perfect for them and their audience.

Writing 110