Content Marketing Institute

AUGUST 31, 2023

What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. There are reasons why journalists and content strategists have developed processes like style guides, content briefs, fact-checking, and developmental edits.

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Content Marketing Marketing Content Proofreader 113

Neil Patel

JULY 5, 2021

All you have to do is repackage those valuable tidbits and present them to your audience. Automated video creation is the act of using video editing software to automatically create short, interesting videos you can use for marketing and promoting your content. Publish Your Content. Here’s how.

Long Form Content 144

Long Form Content Content Creation Social Media Text 144

Neil Patel

OCTOBER 18, 2021

As a result, you must be deliberate and proactive about the type and quality of content you publish. Planning your content will help you provide real value to your audience, remain consistent in posting, and stay ahead of your workload for the month. Review Last Quarter’s Content Metrics.

Content 134

Content Content Creation Social Media Promotion 134

Content Hacker

FEBRUARY 19, 2024

Diving into the art of creating captivating material, we’ll ensure your audience always yearns for another visit. When your passion meets the practicality of what you’re sharing, it results in blog posts that not only fulfill but captivate your audience. It’s about striking the perfect balance between informative and engaging content.

Writing 52

Writing Editorial Blog Blogging 52

BKA Content

NOVEMBER 13, 2022

When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-form content asset with the help of an ebook ghostwriter. Make sure your ebook writer becomes familiar with the target audience. Have a Persona in Mind.

Landing Page 83

Landing Page Proofreader Recruitment Lead Generation 83

Neil Patel

JULY 20, 2021

This way, people coming across your guide as the first piece of content they have read about a topic will get all of the basic information, and people who have read many other guides will be wowed by all of the missing pieces that you included. Promote, Promote, Promote. An ultimate guide is no good if no one reads it.

Keywords 144

Keywords Promotion Writer Freelance 144

Kristi Hines

AUGUST 4, 2023

This feature helps marketers fine-tune their campaigns and strike the right tone with their audience. Feedback-Based Iteration: The tool generates content that iterates based on user feedback, allowing for content testing for tone, structure, and intent that resonates with the audience.

Marketing 130

Marketing Utilities Recruitment Social Media 130

Smart Blogger

MAY 30, 2023

What is a Content Creator? A content creator is an individual or a team tasked with the creation, curation, and distribution of engaging digital content targeted towards a specific audience. Influential Power : Content creators have the power to influence opinions, inspire action, and promote change.

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Content Creator Content Creation Content Social Media 75

Content Hacker

NOVEMBER 16, 2022

Sure, you can do content marketing willy-nilly. You can promote posts sporadically, whenever you have time. As you know, content marketing seems to have approximately one billion pieces, and it’s not always clear how they should fit together. What information do you need to know about your audience, your brand, and SEO?

Content Marketing 87

Content Marketing Content Marketing Content Creation 87

Content Hacker

JANUARY 10, 2024

Whether they love watching videos, scrolling through social media, or tuning into podcasts during their commute, your content is right there. In today’s post, we’ll dive into content repurposing strategies and learn how to transform your existing content into various formats that reach wider audiences and serve different purposes.

Content 47

Content Social Media Search Engine Optimization Script 47

Neil Patel

APRIL 26, 2021

Consistently updating your channel with content will keep your channel feed active, increase your presence on YouTube, and help you build an audience. You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content.

Search Engine Optimization 145

Search Engine Optimization Keywords Engineering Collaboration 145

Express Writers

JANUARY 31, 2023

Ogilvy understood that the most effective direct response copy isn’t just directed at your target audience – it speaks to them on a personal level. The combination of this deep understanding and direct, personal approach is the engine that runs this form of copywriting. Present trustworthy content.

Copywriter 95

Copywriter Copywriting Landing Page Persuasion 95

Content Hacker

MARCH 2, 2023

Content Marketing Types of Inbound Content How to Create an Effective Inbound Content Marketing Strategy 1. Identify Your Target Audience 3. Develop a Content Calendar 5. To put it simply, inbound content marketing is a type of inbound marketing. Content marketing is the process of creating that content.

Content Marketing 87

Content Marketing Marketing Content Creation Content 87

Susan Greene

SEPTEMBER 12, 2020

Determine a target audience. Promote the app. You have an idea for a mobile app, something you think could be helpful for a specific target audience or could boost business for your organization. Someone has to write content for each of the screens. Is your target audience located in the U.S. Create a wireframe.

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Copywriter Copywriting Copy Copy Editor 130

Content Hacker

FEBRUARY 6, 2024

The goal here is not only to present solutions but also to spark conversations around them, positioning your brand as an authority within your niche. Source: Orbit Media When Should You Use Thought Leadership Content? Thought leadership is a great way for companies to establish credibility and build trust with their target audience.

Marketing 52

Marketing Brand Awareness Social Media Engagement 52

Smart Blogger

MAY 25, 2023

This article isn’t just about defining copywriting; it’s about showing you, yes you, how to turn ordinary words into extraordinary messages that captivate your audience. It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Neil Patel

JUNE 28, 2021

Personally, I find long, in-depth content works the best for generating leads and ranking well. For example, some of my posts are over 10,000 words and require a full table of contents! My readers love long-form content (the stats back it up), so I keep delivering. Guest Blog to Promote Your Brand.

Brand 145

Brand Finance Social Media Long Form Content 145

Backlinko

DECEMBER 7, 2023

Perform Keyword Research Keyword research involves identifying the words and phrases your target audience uses to search for content or profiles. So, you need to make sure you’re optimizing for the right keywords to attract the right audience. This also presents another opportunity to add in your keywords.

SEO 96

SEO Content Keywords Search Engine Optimization 96

Neil Patel

JUNE 14, 2021

The first and most critical part of creating compelling content is understanding what your target customers want to learn. Here’s how you learn more about who your audience is by reviewing your Facebook Page Insights. Instead of writing short posts, you should be doing extensive research and producing in-depth content.

Marketing 140

Marketing Storytelling Social Media Keywords 140

Fat Joe

JANUARY 16, 2023

Oldie-But-Goldie: Create An Awesome Blog Post On A Hot Topic Blog posts are one of the most popular types of content used by marketers and business owners to generate interest, promote products and services, and share useful information with readers. Your articles should be relevant to your target audience and your brand.

Content Marketing 59

Content Marketing Marketing Content Social Media 59

Content Hacker

FEBRUARY 4, 2024

Remember: Even the most compelling content will fall flat if it doesn’t reach its intended audience — hence why a strong focus on content optimization is crucial for any business looking to grow online. How Do You Know If You Need Content Optimization? The bottom line? Don’t ignore these red flags!

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Content Marketing Brand Marketing Content 73

Freelance Writing Jobs

AUGUST 15, 2022

Medium may be the perfect platform to build a long-term passive income if you’re willing to do the work. With over 100 million readers, Medium provides the opportunity for writers to share their articles with a massive audience. Medium allows you to expand your reach to a broader audience who may never have heard of you before.

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Freelance Portfolio Content Creator Writer 52

Freelance Writing Jobs

AUGUST 15, 2022

Medium may be the perfect platform to build a long-term passive income if you’re willing to do the work. With over 100 million readers, Medium provides the opportunity for writers to share their articles with a massive audience. Medium allows you to expand your reach to a broader audience who may never have heard of you before.

Freelance 52

Freelance Portfolio Content Creator Writer 52

Intergrowth

MARCH 5, 2023

This information lets you see if you are reaching your target audience and where you need to improve your marketing efforts. If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does!

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Powered

NOVEMBER 10, 2022

This change presents me with a choice: do I update the old post, write a new post, or remove the topic from the pillar post? Usually, it's a good idea to write new quality content on the topic. You think those three different articles, with narrow audiences but focused results. Publish and promote your pillar post.

IT 98

IT Blog Blogging Content 98

Content Marketing Institute

NOVEMBER 6, 2018

Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Social media can be particularly puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice.

Social Media 111

Social Media Media Marketing Long Form Content 111

The Hoth

JUNE 12, 2023

As such, you’ll have an easier time optimizing your content to rank on Bing since you’ll know exactly what their bots want to see. It’s excellent for local businesses Bing Places is Microsoft’s equivalent to Google Business Profile, and it’s a great spot for local businesses to promote their products and services.

SEO 59

SEO IT Search Engine Optimization Keywords 59

ProBlogger

FEBRUARY 15, 2016

Instead, start with what your audience wants—and work backward from there. Once you’ve determined what your audience wants, create an outline that includes your hook, main points, personal experiences, additional examples, and your conclusion. Example: Bloggers who are busy and need to produce high-quality content, fast.

Content Marketing 36

Content Marketing Marketing Content Editorial 36

ProBlogger

OCTOBER 2, 2017

My name is Darren Rowse, and I’m the blogger behind problogger.com, a blog, podcast, event, job board, and a series of ebooks, all designed to help you as a blogger to grow your audience. People really enjoyed that format, a presentation, a talk. Longer form and also the slides from those talks as well. Describe that change.

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Content Marketing Marketing Blog Blogging 43

ProBlogger

DECEMBER 19, 2016

The whole premise of growing Social Media Examiner, Darren, was to bring the experts to the audience that I was trying to build at Social Media Examiner. That’s the thing most people get wrong – is they say, “I would love you to be on my show” instead of saying, “Hey, I think I can help you promote your book.

Social Media 31

Social Media Blog Blogging Media 31

ProBlogger

DECEMBER 19, 2016

The whole premise of growing Social Media Examiner, Darren, was to bring the experts to the audience that I was trying to build at Social Media Examiner. That’s the thing most people get wrong – is they say, “I would love you to be on my show” instead of saying, “Hey, I think I can help you promote your book.

Social Media 21

Social Media Blog Blogging Media 21

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials.

Editorial 102

Editorial Content Social Media Promotion 102

ProBlogger

JUNE 4, 2018

This week I’m sharing a list of content filler types you can use for your blog. If you’re struggling to create thoughtful, original long-form content, these will help fill some of the gaps. Here’s how to create killer filler content and add value to both your blog and your readers.

Content 55

Content Publisher Publishing Publishing 55

Contently

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Squeeze all the juice out of the content you know is performing well.

Long Form Content 145

Long Form Content Content Social Media Content Creation 145

Contently

APRIL 9, 2024

You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Despite all the advantages to content repurposing, not every piece can be recycled and reused.

Long Form Content 52

Long Form Content Content Social Media Content Creation 52

Content Marketing Institute

NOVEMBER 6, 2017

Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., Use supporting #content when publishing infographics to earn high-quality backlinks, says @ab80. White papers are among the best types of cornerstone content.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

AUGUST 19, 2018

Road Map to Success: Monitoring and Measuring Your Content’s Performance. Let’s discuss several ways to use what you learn in the audit to improve and exploit existing content: Promote highest performing content. Use an always-on approach to promoting your best performing content. What to do. Click To Tweet.

Content 70

Content Editorial Long Form Content Content Marketing 70