Contently

AUGUST 11, 2022

That article drives 500 clicks through email and social, and continues to drive results for months to come. However, ad spend is down , particularly in consumer and B2B tech. P&G could have stopped producing soap altogether to take care of the immediate need. But no amount of paid spend can make up for weak content.

Content Marketing 115

Content Marketing Marketing Content Content Creator 115

Neil Patel

NOVEMBER 25, 2020

That’s the intent of campaigns like P&G’s highly successful and viral “Thank You, Mom” campaigns that are injected with a lot of emotion (especially joy) when celebrating the strength of mothers. Emotional Marketing Works in the B2B Process. Emotional marketing has its place in the B2B world as well. Conclusion.

Sales 145

Sales Marketing Persuasion Content 145

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors.

Media 49

Media SEO Keywords Sales 49

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. Just how important is the email channel?

Content Marketing 107

Content Marketing Keywords Sales Landing Page 107

Neil Patel

DECEMBER 11, 2020

What do your customers say when they email or call your business? Check your customer emails and form submissions for the solutions they’re seeking. P opular Buzzword Examples. How to Find Buzzwords to Use in Your PPC Campaigns. What language do they use to describe their pain points and the frustrations they face?

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Content Marketing Institute

OCTOBER 4, 2018

But even B2B companies can think creatively. Wrike, a B2B project management software company, found a compelling and relatable idea for its research – workers disconnecting during vacation. Survey Monkey found that 87% of adults have provided their email address to access content or join a newsletter/blog mailing list.

Persuasion 106

Persuasion IT Content Entertainment 106

ProBlogger

FEBRUARY 18, 2019

He also tells me that he’s put together a free step-by-step email course to help you launch a podcast as well and we talk about that in the show today. If you do want to check that out, it’s a seven-day or seven-step email sequence that you’ll get. Again, you can get Craig’s free email course at castos.com/problogger.

Script 44

Script Audience Brand Engagement 44