Content Marketing Institute

JUNE 25, 2018

Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. This way you: Encourage your promoters to engage with your site (by sharing the content asset in which they are included). Click To Tweet.

Brand 103

Brand Content Editorial Team Social Media 103

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Some search engine optimizers tend to add a link whenever a keyword is used. SEO tip: Don’t add link to every keyword. the main keyword and its synonyms).

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. Use contrast to add visual interest, but, more importantly, to direct the viewer’s eye toward key information, like keywords, icons, or data points.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. The personalized emails are “boosting fan engagement and season ticket renewals,” Paul says. Production.

Marketing 107

Marketing Content Agency Content Marketing 107

Smart Blogger

NOVEMBER 15, 2022

You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. Do they have a regularly-updated blog? Could you help them target certain keywords with their content? The positive result could be as simple as helping them boost monthly web traffic with a blog post.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ProBlogger

MAY 12, 2011

Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room. These are longer phrases, using three or more keywords. We are discussing how to leverage the long tail within your blog. What did they leave behind? The long tail!

Editorial Team 42

Editorial Team Blog Blogging Consulting 42

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts. Wednesday, a blog post happens.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

APRIL 2, 2018

Keyword selection. Keywords are probably the easiest SEO area to mess up. Aim too high for a competitive keyword phrase and you may never rank. Keywords are probably the easiest #SEO area to mess up, says @mikeonlinecoach. Try this: Do you tend to rank one to 10 on Google for keywords searched 300 times a month?

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

JULY 17, 2018

Sometimes mobile pages are shorter, which means the site has fewer opportunities to rank well for long-tail keyword phrases. Fortunately for Sephora, it ranks well on mobile for competitive broad keywords, like first for makeup with 368,000 monthly searches and first for lipstick with 60,500 monthly searches. But that’s after the fact.

SEO 88

SEO Editorial Team Keywords Engineering 88

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Watch the Google position movement for your keyword.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. No one post can provide all relevant tools in the space.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

JANUARY 4, 2018

Also, keyword research is more important now than ever. Marketers can do strategic keyword research to discover which keywords in their space result in a featured snippet, then they can try to provide a better answer that’s marked up accordingly to grab that featured spot. answer box) at the top of search results.

Content 110

Content Editorial Team Keywords SEO 110

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. While on the surface this may seem efficient, the reality is that if you make a piece of content for several audiences it ends up engaging no one. Metrics like engagement rate (i.e., Let me qualify that.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

DECEMBER 19, 2017

Naturally, you want to resurface content still at the peak of its engagement potential since people tend to share the more recent pieces they discover. Do your keyword research. TIP: Not sure how to mine the data you need for keyword decision-making? Check your search traffic. Step 3: Recycle, repurpose, repackage (and rejoice).

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

JANUARY 29, 2018

Add value for your audience in the form of editorial commentary. Christopher announces his books, speaking engagements, and product offering in his newsletter. The promotion is clearly defined as “ advertising ” so that the editorial line isn’t blurred. Include your personal insights like Christopher does. Click To Tweet.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

SEPTEMBER 7, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Before Google started hiding keyword data under “not provided,” monitoring branded searches was simple. You just had to look at your keyword data in the Google Analytics traffic report. Keyword Planner. brandmonitoring Click To Tweet.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

AUGUST 6, 2018

HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. Native video is the top-reaching post type on Facebook and gets three times the engagement of link posts and two times that of photo posts.

Social Media 111

Social Media Media Marketing Storytelling 111