Content Marketing Institute

JANUARY 15, 2019

On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Cross-promote on social channels. Instagram and Facebook make cross-promotion straightforward. Use as a blog post. Create a landing page to promote text, audio, visual resources.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

JANUARY 24, 2019

Great for: Customer care, community-building, team collaboration, social engagement, analytics , reporting. By discovering new content ideas , tracking branded content, and analyzing top brand leaders and competitors, this tool will improve your content engagement. Facebook post promotion. Influencer search.

Social Media 101

Social Media Media Editorial Team Collaboration 101

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. They say it allows you to plan, publish, promote, and automate.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

FEBRUARY 15, 2018

Maybe you want to measure engagement (such as time spent on site or social shares ). Perhaps your top-performing content should be promoted more or included as links in more related content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 105

Editorial Team Content Editorial Content Marketing 105

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Click To Tweet. Content syndication.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. The topic clusters model.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

APRIL 11, 2018

Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. I use G Suite ’s Google Sheets and Docs every day for everything from collaborating on a client’s blog content to creating spreadsheets to track email outreach promotion and more.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign. These writers make content marketing run.

Writer 109

Writer Content Freelance Editorial Team 109

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. The personalized emails are “boosting fan engagement and season ticket renewals,” Paul says. Production. Production.

Marketing 107

Marketing Content Agency Content Marketing 107

Smart Blogger

NOVEMBER 15, 2022

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. Post it in relevant Facebook Groups.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

APRIL 12, 2018

Find internal supporters to help promote the content. Recognize that paid content promotion pays off. “We saw that we could use content marketing to engage our audience,” says Fred, who heads content marketing at Capital Group. Find internal supporters to help promote this content. Stay plugged in to audience needs.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. You must have a good audience match for people to engage with your campaign. For example, if you promoted chocolate bars to people on a diet, your campaign ROI wouldn’t be as high. Start with these 10 key evergreen tactics.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. As content marketers, we have our work cut out for us.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Video promotion tactics include email shots and promotion via social media activity. Many videos are simply uploaded with no purposeful promotion. Inadequate promotion. Metrics like engagement rate (i.e.,

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. No one post can provide all relevant tools in the space.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Use Alter to personalize in-content CTAs and learn from engagement metrics.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

APRIL 20, 2018

Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats. HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate).

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

JANUARY 29, 2018

Incorporate marketing promotion with care. Christopher announces his books, speaking engagements, and product offering in his newsletter. The promotion is clearly defined as “ advertising ” so that the editorial line isn’t blurred. Include your personal insights like Christopher does. Click To Tweet. Click To Tweet.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

AUGUST 6, 2018

HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. Native video is the top-reaching post type on Facebook and gets three times the engagement of link posts and two times that of photo posts.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

MAY 18, 2018

The subtle promotion is more effective if you’re looking to increase reach and drive traffic from Instagram Stories to your site or special offer. While polls are a great tool to engage your audience, you can also use them strategically for audience research to create better content that resonates with your followers. Image source.

Editorial Team 111

Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

NOVEMBER 6, 2017

Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. SEO Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110