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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. Click To Tweet.

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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. Social media promotion: Zapier. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Chances are, many of them can. Cost: Free.

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Ready to Go Live? All You Need to Know Now

Content Marketing Institute

Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Promote it. Don’t forget to promote your livestream. Promote your #livestream. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. A post shared by Shining Hope for Communities (@shofco) on Jun 27, 2016 at 7:13am PDT. Engage and promote. The post had 3,762 “likes” as I wrote this article.

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Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Eighty percent of people prefer to watch live video from a brand than to read a blog, and 82 % prefer live video from a brand to social posts, according to research cited by Livestream. Skillful Instagram Live. Conclusion.

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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

Promoting the article. Once the articles are localized, promotion starts. The same promotion rules apply – promote to relevant audiences on platforms where you’re able to devote time. Promote #content to relevant audiences on platforms where you’re able to devote time, says @Stevenvvessum.? Click To Tweet.