Content Marketing Institute

JUNE 25, 2018

Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. This way you: Encourage your promoters to engage with your site (by sharing the content asset in which they are included). Click To Tweet.

Brand 103

Brand Content Editorial Team Social Media 103

Content Marketing Institute

JUNE 18, 2018

If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. Video isn’t just for social media feeds. You need to create videos for your website.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

APRIL 11, 2018

HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Social Report for social media management. Managing your social media can be a big pain. Social monitoring to see when your brand or your competitors are mentioned. Let’s dive in!

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

Content Marketing Institute

DECEMBER 15, 2017

These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands. They’re genuine fans who engage with the brand. We recruited our members via our social media channels and email campaigns – our first members were all Facebook fans.

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. These three design tips will keep your blog, social media, and other visuals on the right track. Let me know in the comments.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. The topic clusters model.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

MARCH 5, 2018

Pro: This lesser-known platform has a younger audience and a massive 43% engagement rate. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Share how you’re using it in the comments.

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. DigitalSTROM turned to writing algorithms to produce custom, engaging in-app reports for users, and even to construct email communication sent to users.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. The personalized emails are “boosting fan engagement and season ticket renewals,” Paul says. Production.

Marketing 107

Marketing Content Agency Content Marketing 107

Smart Blogger

NOVEMBER 15, 2022

Maybe they want to find you on social media so they can follow you. That’ll give you a list of websites that accept guest posts, which you can later whittle down (after you’ve done a little more research) into a list of sites that pay guest writers. Follow Leads on Social Media. Wash, rinse, and repeat.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MAY 28, 2018

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user. Predictive tool: IBM Watson Analytics for Social Media. What is modeling?

Social Media 105

Social Media Media Editorial Team Editorial 105

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 22, 2018

For example, instead of creating a webinar about social media marketing, Search Engine Land created a webinar on providing customer service through social media. This angle is relevant to its audience given that it educates on the broader topics of SEO, search engine marketing, and social media.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Use Alter to personalize in-content CTAs and learn from engagement metrics.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Yet, curating and collaborating is essential.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. interactive, personalized, and social video are developing rapidly) or quality (there’s lots of stunning work). HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

APRIL 12, 2018

. “We saw that we could use content marketing to engage our audience,” says Fred, who heads content marketing at Capital Group. Capital Ideas gave the company a thought-leadership platform as well as fuel for the company’s paid, earned, and owned media initiatives. But the bulk of the content promotion budget rests in social.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. No one post can provide all relevant tools in the space.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Plan for social.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Publishing content on your own site may not be enough to get the level of engagement you want. Blog Engage. Update and expand existing posts. GrowthHackers.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. To schedule, manage, and republish your social media content , try MeetEdgar. productivity Click To Tweet.

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Engagement. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

DECEMBER 19, 2017

Naturally, you want to resurface content still at the peak of its engagement potential since people tend to share the more recent pieces they discover. Example: At regular intervals, CMI’s social media team rescues one of our older posts from obscurity row and reshares it on our social channels like Facebook, Twitter, and Instagram.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

Content Marketing Institute

JANUARY 16, 2018

Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. No one post can provide all relevant tools in the space.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

JANUARY 4, 2018

The application of machine learning to marketing is vast – from online recommendation engines to social media sentiment analysis. Your entity authority comes down to 3 things: online mentions, reputation, & engagement level. No one post can provide all relevant tools in the space. davidmihm Click To Tweet.

Content 110

Content Editorial Team Keywords SEO 110

Content Marketing Institute

AUGUST 6, 2018

It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

JANUARY 29, 2018

(HINT: You should incorporate editorial decision-making too.) Curate your content in small batches to simultaneously support your daily content and social media efforts. Add value for your audience in the form of editorial commentary. Ask your social media communities to spotlight content they think is worthwhile.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

SEPTEMBER 7, 2018

Social media reach. The social reach of your content is an indicator of the impact it’s having on brand awareness – at least, if it’s the right type of content (as discussed above). Unfortunately, measuring the full social reach of your content isn’t as easy or accurate as it used to be. brandmonitoring Click To Tweet.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

MAY 18, 2018

While polls are a great tool to engage your audience, you can also use them strategically for audience research to create better content that resonates with your followers. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. No one post can provide all relevant tools in the space. Image source.

Editorial Team 111

Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

NOVEMBER 6, 2017

if your niche is social media, focus on a single platform that’s hot). Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. This also helps us with user/reader engagement. Wireframe your data points to flow logically down the page. Credibility.

SEO 110

SEO Social Media Content Landing Page 110