Content Marketing Institute

MARCH 22, 2018

To figure out how to build a longer relationship with the customer, the iQ team defined what it calls a “customer ladder” – the steps someone takes to progress from first timer to engaged subscriber. The most important KPI for the team is the number of email subscriptions – a sign that someone finds the iQ content valuable.

Audience 106

Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

JUNE 25, 2018

Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. This way you: Encourage your promoters to engage with your site (by sharing the content asset in which they are included). Click To Tweet.

Brand 99

Brand Content Editorial Team Social Media 99

Content Marketing Institute

DECEMBER 7, 2018

The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc. Other features include a web form builder, social media marketing, and hot lead alerts. Social media promotion: Zapier.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

JUNE 18, 2018

If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. Video isn’t just for social media feeds. You need to create videos for your website.

Website 108

Website Editorial Team Landing Page Content Creator 108

Content Marketing Institute

APRIL 27, 2018

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. These videos attract a lot of attention and engagement, simply because they make people feel good. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Engage and promote. Click To Tweet.

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

APRIL 11, 2018

HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Social Report for social media management. Managing your social media can be a big pain. Social monitoring to see when your brand or your competitors are mentioned. Let’s dive in!

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

DECEMBER 15, 2017

These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands. They’re genuine fans who engage with the brand. We recruited our members via our social media channels and email campaigns – our first members were all Facebook fans.

Recruitment 91

Recruitment Marketing Editorial Team Editorial 91

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. These three design tips will keep your blog, social media, and other visuals on the right track. White space 101: Remove to improve.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. Dedicate one landing page to your various media, from videos and podcasts to social media channels.

Landing Page 90

Landing Page Editorial Team Editorial Text 90

BKA Content

NOVEMBER 14, 2022

Though online content can take many forms , content writers typically specialize in the creation of written content, such as web pages, blog articles, press releases, video scripts, whitepapers and social media content. Strong content encourages engagement. Social Media. Company Culture. Content Marketing.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

MARCH 5, 2018

Pro: This lesser-known platform has a younger audience and a massive 43% engagement rate. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Brands like America’s Got Talent, Snoop Dogg, and Mashable are big users. No one post can provide all relevant tools in the space.

Editorial Team 105

Editorial Team Entertainment Content Creator Editorial 105

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? Promotion of blog posts through social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model. Topic cluster model explained.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. DigitalSTROM turned to writing algorithms to produce custom, engaging in-app reports for users, and even to construct email communication sent to users.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Jason Schemmel , social media manager, Harper Collins Christian Publishing . Use the rest to set up a good nurture email campaign for ongoing engagement. Invest in success.

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Content Marketing Institute

NOVEMBER 20, 2017

The personalized emails are “boosting fan engagement and season ticket renewals,” Paul says. Promotion, the fourth category of the AI framework, relates to AI for social media. Its software, also called Cortex, makes recommendations for content headed for social media. Those results spell real money.

Marketing 104

Marketing Content Agency Content Marketing 104

Smart Blogger

NOVEMBER 15, 2022

Maybe they want to find you on social media so they can follow you. Follow Leads on Social Media. Most articles that tout social media as a good place to find leads will point you to Facebook Groups. Quora is a social media platform where users can post questions and get answers from other users.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MAY 28, 2018

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user. Predictive tool: IBM Watson Analytics for Social Media. What is modeling?

Social Media 101

Social Media Media Editorial Team Editorial 101

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s a tool called CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 22, 2018

For example, instead of creating a webinar about social media marketing, Search Engine Land created a webinar on providing customer service through social media. This angle is relevant to its audience given that it educates on the broader topics of SEO, search engine marketing, and social media.

Script 222

Script Content Editorial Team Social Media 222

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Use Alter to personalize in-content CTAs and learn from engagement metrics.

Editorial 91

Editorial Editorial Team Collaboration Social Media 91

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. interactive, personalized, and social video are developing rapidly) or quality (there’s lots of stunning work). HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals.

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Yet, curating and collaborating is essential.

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C.,

Editorial Team 95

Editorial Team Editorial Content Marketing Construction 95

Content Marketing Institute

APRIL 12, 2018

. “We saw that we could use content marketing to engage our audience,” says Fred, who heads content marketing at Capital Group. Capital Ideas gave the company a thought-leadership platform as well as fuel for the company’s paid, earned, and owned media initiatives. But the bulk of the content promotion budget rests in social.

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Publishing content on your own site may not be enough to get the level of engagement you want. Blog Engage. People have to know the content exists in order to consume it. GrowthHackers.

Promotion 105

Promotion Brand Awareness Editorial Team Content Creation 105

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Editorial is produced by a blend of contractors and freelancers.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. To schedule, manage, and republish your social media content , try MeetEdgar. This social media scheduling tool lets you create a “library” of social media posts that it automatically reposts for you over time.

Editorial Team 102

Editorial Team Content Social Media Collaboration 102

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Engagement. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Search engines like Google want users to have a good experience. What’s been your experience?

Content Marketing 110

Content Marketing Website SEO Healthcare 110

Content Marketing Institute

DECEMBER 19, 2017

Naturally, you want to resurface content still at the peak of its engagement potential since people tend to share the more recent pieces they discover. Example: At regular intervals, CMI’s social media team rescues one of our older posts from obscurity row and reshares it on our social channels like Facebook, Twitter, and Instagram.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

JANUARY 16, 2018

Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. Chat up your customers.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

JANUARY 4, 2018

The application of machine learning to marketing is vast – from online recommendation engines to social media sentiment analysis. Your entity authority comes down to 3 things: online mentions, reputation, & engagement level. davidmihm Click To Tweet. People Also Ask (PAA) boxes. Registration is open. Sign up today. .

Content 109

Content Editorial Team Keywords SEO 109

Content Marketing Institute

AUGUST 6, 2018

It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

JANUARY 29, 2018

(HINT: You should incorporate editorial decision-making too.) Curate your content in small batches to simultaneously support your daily content and social media efforts. Add value for your audience in the form of editorial commentary. Ask your social media communities to spotlight content they think is worthwhile.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

SEPTEMBER 7, 2018

Social media reach. The social reach of your content is an indicator of the impact it’s having on brand awareness – at least, if it’s the right type of content (as discussed above). Unfortunately, measuring the full social reach of your content isn’t as easy or accurate as it used to be. brandmonitoring Click To Tweet.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

MARCH 6, 2018

Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience. Even a small factual error in your content can erode your brand’s credibility in a social media minute.

Editorial 98

Editorial Government Collaboration Content 98

Content Marketing Institute

NOVEMBER 6, 2017

if your niche is social media, focus on a single platform that’s hot). Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. This also helps us with user/reader engagement. Wireframe your data points to flow logically down the page. Credibility.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

MAY 18, 2018

While polls are a great tool to engage your audience, you can also use them strategically for audience research to create better content that resonates with your followers. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Polls for audience research. Image source. You just need to ask their opinion.

Editorial Team 110

Editorial Team Entertainment Social Media Collaboration 110