Content Marketing Institute

JUNE 25, 2018

Apart from grouping those mentions by importance, schedule social media promotion of all articles mentioning your brand (using proper tagging). My favorite way to collect and publicize testimonials is through social media because it is: Believable and verifiable (anyone can see right away who posted them).

Brand 103

Brand Content Editorial Team Social Media 103

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

Content Marketing Institute

JUNE 29, 2018

These three design tips will keep your blog, social media, and other visuals on the right track. Use contrast to add visual interest, but, more importantly, to direct the viewer’s eye toward key information, like keywords, icons, or data points. No one post can provide all relevant tools in the space.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Smart Blogger

NOVEMBER 15, 2022

Maybe they want to find you on social media so they can follow you. That’ll give you a list of websites that accept guest posts, which you can later whittle down (after you’ve done a little more research) into a list of sites that pay guest writers. Follow Leads on Social Media. Wash, rinse, and repeat.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. Promotion, the fourth category of the AI framework, relates to AI for social media. Production. Image source.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

MAY 29, 2018

SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking. Enter your competitor’s web address in the SEMrush SEO toolkit and see a list of the keywords for which it ranks on Google. This quick way of doing keyword research can identify some target keywords.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

APRIL 2, 2018

Keyword selection. Keywords are probably the easiest SEO area to mess up. Aim too high for a competitive keyword phrase and you may never rank. Keywords are probably the easiest #SEO area to mess up, says @mikeonlinecoach. Try this: Do you tend to rank one to 10 on Google for keywords searched 300 times a month?

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. As you build a content library it can be easy to become fixated on SEO, keywords, and search queries.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JANUARY 30, 2019

ContentCal (free and paid versions) is a good way to keep your team involved as well as to ensure that your weekly and monthly calendars are diverse and balanced: @ContentCal_io can help ensure that your weekly & monthly editorial calendars are diverse and balanced, says @seosmarty Click To Tweet.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Plan for social.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Video promotion tactics include email shots and promotion via social media activity. Outrank a competitor for a valuable keyword. Options include YouTube, your website, and social media.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

JUNE 26, 2018

Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status. TIP: You also can use reviews to identify keywords to elevate in your blog posts. Share on social media. No one post can provide all relevant tools in the space. Watch for videos.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

JANUARY 25, 2018

You must also know what content exists in company channels other than the website — in training materials, call-center scripts, social media posts, and point-of-sale materials. A single customer may take a webinar , follow the company on social media, call the 800 number, and show up in a store. Register today.

Content 107

Content Editorial Editorial Team Social Media 107

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. The process is not too different from choosing your top priority SEO keywords. Here are a few: Roundup blog post. While the roundup is always nice for a blog post, you can aim higher.

Content 105

Content Editorial Team Promotion Social Media 105

Content Marketing Institute

JANUARY 4, 2018

Also, keyword research is more important now than ever. Marketers can do strategic keyword research to discover which keywords in their space result in a featured snippet, then they can try to provide a better answer that’s marked up accordingly to grab that featured spot. answer box) at the top of search results.

Content 110

Content Editorial Team Keywords SEO 110

Content Marketing Institute

DECEMBER 19, 2017

Do your keyword research. In addition to checking the search traffic to your content pieces, do some broader research on the search volume and keyword rankings for the terms most relevant to your content. TIP: Not sure how to mine the data you need for keyword decision-making? joderama Click To Tweet. Repackaging. Conclusion.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

AUGUST 6, 2018

It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

JANUARY 29, 2018

(HINT: You should incorporate editorial decision-making too.) Curate your content in small batches to simultaneously support your daily content and social media efforts. In true pay-it-forward social media style, Gini gives people credit for the videos they forward by linking to a piece of their content.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

SEPTEMBER 7, 2018

Social media reach. The social reach of your content is an indicator of the impact it’s having on brand awareness – at least, if it’s the right type of content (as discussed above). Unfortunately, measuring the full social reach of your content isn’t as easy or accurate as it used to be. Keyword Planner.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 111

Blog Post Post Content Blog 111