Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites.

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Editorial Team Content Editorial Communication 90

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. If you’re considering livestreaming, make a commitment to publish on a regular schedule. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. Is livestream a component of your content marketing?

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Editorial Team Entertainment Content Creator Editorial 105

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. kalnerwilliams.

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Brand IT Editorial Team Social Media 91

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Click To Tweet.

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Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

NOVEMBER 12, 2017

HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me.

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Content Creation Content Editorial Team Storytelling 107

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website?

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign.

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Writer Content Freelance Editorial Team 106

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Many marketers are taught to use this metric to decide which keywords they want to target when optimizing their pages for search. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Image source.

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Editorial Team Keywords Medical Engineering 85

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. SEO Click To Tweet.

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SEO Editorial Team Editorial Search Engine Optimization 100

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Specifically, that’s the audience persona you created when you put together your content marketing strategy. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Original content is a must.

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Content Editorial Team Keywords Construction 100

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts. It’s a tool called CoSchedule.

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Promotion Editorial Content Social Media 50

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. Mintent: Build your editorial calendar (free version).

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Content Marketing Editorial Marketing Content 106

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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Recruitment Marketing Brand Awareness Editorial Team 104

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years.

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Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Let’s dive in. Keyword selection. Engagement.

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Content Marketing Website SEO Healthcare 110

Content Marketing Institute

NOVEMBER 28, 2017

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. This Old Marketing started with a simple phone conversation between Robert and me.

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Editorial Team Editorial Content Marketing Construction 95

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. 50 of the Best Social Media Tools Selected by Top Marketers. Sumo offers a suite of tools for content marketers, but the two I use the most are its list builder and share button. I produce a lot of content. How much does it cost?

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Promotion Content Social Media Editorial Team 109

Content Marketing Institute

JUNE 27, 2018

Editor’s note: You may have missed the original version of this post a couple years ago. We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. The problem is that social media marketing is notoriously self-centered.

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Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 100

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

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Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

NOVEMBER 29, 2018

HANDPICKED RELATED CONTENT: The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing. If you’re posting a sequence of Stories, you likely connect them with the same aesthetic. You can subscribe (about $20 per year) and publish without the watermark. No one post can provide all relevant tools in the space.

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Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

SEPTEMBER 21, 2018

Most content marketers are familiar with influencer outreach. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Once your content is published, reach out to the influencers you partnered with in the creative process. HANDPICKED RELATED CONTENT: Reddit for Marketing?

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Promotion Brand Awareness Editorial Team Content Creation 105

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. The world had kind of passed us by.”.

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Brand Content Editorial Team Editorial 104

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

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Editorial Content Editorial Team Projects 78

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: Quick and Dirty Guide for Creating Actionable Content Marketing Personas. However, the real gold mine of Facebook marketing opens when you use the advanced audience features: custom audiences and lookalike audiences. You can’t publish the same ads over and over and get more people to act on them.

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Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 102

Content Marketing Institute

JANUARY 26, 2018

Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. But as your organization’s content marketing maturity increases, you may outgrow your existing approach. Where it’s published. How will you know?

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Editorial Government Content Editorial Team 111

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. productivity Click To Tweet. Wrapping up.

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Editorial Team Content Social Media Collaboration 102

Content Marketing Institute

NOVEMBER 2, 2018

Google takes page speed and user experience seriously and so should content marketers. Google takes web page speed seriously and so should #content marketers, says @ab80. Even if you can boast of impeccable content marketing skills and strategy , a slow-loading blog with poor user experience can cost you a fortune.

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Website Editorial Team Landing Page Script 95

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step.

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Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. Click To Tweet.

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Editorial Editorial Team Content Social Media 110

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. Joe Pulizzi, founder, Content Marketing Institute. “I That’s what I did. Click To Tweet.

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Social Media Media Marketing Storytelling 111

Content Marketing Institute

MARCH 13, 2018

Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. The editorial team throws in content that delights them. Attend Content Marketing World 2018.

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Editorial Team Editorial Storytelling Text 110

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.

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Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Data/research.

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SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

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Blog Post Post Content Blog 110

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning.

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Promotion Editorial Team Blog Blogging 96