Content Marketing Institute

MARCH 1, 2018

Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Our writing was solid, well curated, and helpful for social media managers, but it wasn’t definitive.

Brand 94

Brand IT Editorial Team Social Media 94

Content Marketing Institute

APRIL 11, 2018

HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Social Report for social media management. Managing your social media can be a big pain. One of my favorite uses of Google Docs is to create standard operating procedures for my team.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JUNE 18, 2018

If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. The platform dictates structure, pricing, and promotion. Possible tools: This colorlib post details a solid collection of WordPress learning management system opportunities. Video isn’t just for social media feeds.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

Content Marketing Institute

MARCH 5, 2018

Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Promote it. Don’t forget to promote your livestream. Promote your #livestream. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Powered

JULY 22, 2022

You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish. So, many writers won't accept pitches or ghostwriting, especially if it's promotional for you, because it risks their reputation and their career.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

OCTOBER 30, 2018

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blog posts through social media. Click To Tweet. And, guess what?

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Smart Blogger

NOVEMBER 15, 2022

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. Follow Leads on Social Media.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. Promotion, the fourth category of the AI framework, relates to AI for social media. Production.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

SEPTEMBER 21, 2018

Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Gauge which influencers are excited enough that they’ll be interested in promoting the content once it’s finished. Click To Tweet.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

MAY 29, 2018

You also want to create content that gets shared across social media channels. With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. HANDPICKED RELATED CONTENT: Community Management: A Social Media Expert Spills Her Secrets.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. I’ve created simple-to-implement checklists to help in the execution of your owned media side of influencer marketing. Design elements or gather images for post (if needed).

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Click To Tweet.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

APRIL 12, 2018

Find internal supporters to help promote the content. Recognize that paid content promotion pays off. Capital Ideas gave the company a thought-leadership platform as well as fuel for the company’s paid, earned, and owned media initiatives. Find internal supporters to help promote this content.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Video promotion tactics include email shots and promotion via social media activity. Video promotion tactics include email shots and promotion via social media activity.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

MAY 24, 2018

Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Work together to promote it like crazy. Here are a few: Roundup blog post. Find other brands or influencers with content about it.

Content 105

Content Editorial Team Promotion Social Media 105

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. No one post can provide all relevant tools in the space.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

JANUARY 30, 2019

ContentCal (free and paid versions) is a good way to keep your team involved as well as to ensure that your weekly and monthly calendars are diverse and balanced: @ContentCal_io can help ensure that your weekly & monthly editorial calendars are diverse and balanced, says @seosmarty Click To Tweet.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

APRIL 20, 2018

Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats. HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate).

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

AUGUST 6, 2018

It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

JANUARY 29, 2018

(HINT: You should incorporate editorial decision-making too.) Curate your content in small batches to simultaneously support your daily content and social media efforts. Incorporate marketing promotion with care. The promotion is clearly defined as “ advertising ” so that the editorial line isn’t blurred.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

MAY 18, 2018

The subtle promotion is more effective if you’re looking to increase reach and drive traffic from Instagram Stories to your site or special offer. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Editorial Team 111

Editorial Team Entertainment Social Media Collaboration 111

Content Marketing Institute

NOVEMBER 6, 2017

if your niche is social media, focus on a single platform that’s hot). Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. Promote your webinar to the bitter end. Wireframe your data points to flow logically down the page. SEO Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 111

Blog Post Post Content Blog 111