How to Adopt a Customer-Centric Strategy for Your Content
Content Marketing Institute
NOVEMBER 30, 2017
For starters, Anna says, learn what you can from your sales team: “Sit down with them and say, ‘OK, what are you consistently seeing and getting questions about?’ Today, the four challenges inform not only the way the content teams plan and organize the content but also the way Red Hat’s sales and marketing teams talk with customers.
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