Content Marketing Institute

NOVEMBER 20, 2017

Google and other search engines suggest text strings that you might have in mind as you type, and personalize your search returns based on your location and your past online behavior. Phone and texting apps offer context-appropriate quick replies (like “I’m in a meeting”) for you to tap. Analyzing text. Production.

Marketing 107

Marketing Content Agency Content Marketing 107

Smart Blogger

NOVEMBER 15, 2022

Maybe they want to find you on social media so they can follow you. That’ll give you a list of websites that accept guest posts, which you can later whittle down (after you’ve done a little more research) into a list of sites that pay guest writers. Follow Leads on Social Media. Wash, rinse, and repeat.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MAY 28, 2018

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user. Predictive tool: IBM Watson Analytics for Social Media. What is modeling?

Social Media 105

Social Media Media Editorial Team Editorial 105

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. 50 of the Best Social Media Tools Selected by Top Marketers. Social media and audience-building. How much does it cost?

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

JANUARY 22, 2018

For example, instead of creating a webinar about social media marketing, Search Engine Land created a webinar on providing customer service through social media. This angle is relevant to its audience given that it educates on the broader topics of SEO, search engine marketing, and social media.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. It’s best to use an H1 header tag with page content headers to identify important text. Image alternative (alt) text. Too often marketers ignore the alt text and don’t include a short description for search engines.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

NOVEMBER 1, 2018

Social media analytics. Sixty-one percent of B2B content marketers increased their use of social media over the last year, CMI research found. It only makes sense that marketers want to know what’s working on social channels. HANDPICKED RELATED CONTENT: 50 of the Best Social Media Tools Selected by Top Marketers.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

APRIL 16, 2018

A few text-analysis and natural-language-processing tools like Watson™ Natural Language Understanding can extract entities, categories, and concepts from any piece of content. Social media networks and tools provide keyword analytics opportunities to research natural language, trends, real-time keyword context, and more.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

JANUARY 25, 2018

You must also know what content exists in company channels other than the website — in training materials, call-center scripts, social media posts, and point-of-sale materials. A single customer may take a webinar , follow the company on social media, call the 800 number, and show up in a store. And more facets.

Content 107

Content Editorial Editorial Team Social Media 107

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. To schedule, manage, and republish your social media content , try MeetEdgar. productivity Click To Tweet.

Editorial Team 106

Editorial Team Content Social Media Collaboration 106

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

DECEMBER 19, 2017

Example: At regular intervals, CMI’s social media team rescues one of our older posts from obscurity row and reshares it on our social channels like Facebook, Twitter, and Instagram. To make sure we are transparent, an editor’s note with a link to the original post is included.). joderama Click To Tweet.

Long Form Content 92

Long Form Content Editorial Team Editorial Content Marketing 92

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

AUGUST 6, 2018

It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Plan for social.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 111

Blog Post Post Content Blog 111