Content Marketing Institute

OCTOBER 15, 2018

As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blog posts written by structural engineers. Conclusion.

Medical 95

Medical Proofreader Government Editorial Team 95

Content Marketing Institute

JUNE 18, 2018

Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. HubSpot Click To Tweet. It’s not surprising.

Website 109

Website Editorial Team Landing Page Content Creator 109

Content Marketing Institute

OCTOBER 24, 2018

texting, Facebook Messenger) to communicate with businesses. HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots . Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click To Tweet.

Editorial Team 92

Editorial Team Content Editorial Communication 92

Content Marketing Institute

OCTOBER 30, 2018

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blog posts through social media. Image alt text. Click To Tweet. Heading tags.

Editorial Team 104

Editorial Team Content Manufacturing Keywords 104

Content Marketing Institute

APRIL 24, 2018

It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. It offers sectioned content with a lot of helpful text, images, and video. If you don’t have a guide or e-book, consider reverse engineering one through a series of related blog posts.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Make your text easier to read . Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Content 102

Content Editorial Team Keywords Construction 102

Content Marketing Institute

NOVEMBER 20, 2017

Google and other search engines suggest text strings that you might have in mind as you type, and personalize your search returns based on your location and your past online behavior. Phone and texting apps offer context-appropriate quick replies (like “I’m in a meeting”) for you to tap. Analyzing text. Production.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. When you’re done, you should be able to easily group your posts into clusters. Then create and update your pillar posts as necessary.

SEO 102

SEO Editorial Team Editorial Search Engine Optimization 102

Smart Blogger

NOVEMBER 15, 2022

You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. Visuals break up your text and make your answers more visually appealing and easier to read. The positive result could be as simple as helping them boost monthly web traffic with a blog post.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ProBlogger

MAY 12, 2011

Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room. After that they will get tired and start checking their emails, texts, go to the next meeting, or whatever. We are discussing how to leverage the long tail within your blog.

Editorial Team 42

Editorial Team Blog Blogging Consulting 42

Content Marketing Institute

NOVEMBER 29, 2018

Create a solid background for your text to pop. If you’re posting a sequence of Stories, you likely connect them with the same aesthetic. Create a solid background based on the color palette used in the previous Stories and make your text pop. Here’s how: Select the picture to post and determine the word you want to write.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

APRIL 2, 2018

It’s best to use an H1 header tag with page content headers to identify important text. Image alternative (alt) text. Too often marketers ignore the alt text and don’t include a short description for search engines. Find a way to feature it higher in the text, a separate box, etc. Content headers. SEO Click To Tweet.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

SEPTEMBER 17, 2018

For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). IFTTT is compatible with major blogging and social media platforms, so you can use the tool to automate sharing new content to pretty much any platform. No one post can provide all relevant tools in the space.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

JULY 17, 2018

Websites get delisted for tactics like hiding white text in a white background, generating tons and tons of spammy backlinks, and duplicating a website with a second domain name. Common problems may be small text, content not sized to the viewport, and buttons or links too close to each other. Do we need to worry? Click To Tweet.

SEO 88

SEO Editorial Team Keywords Engineering 88

Content Marketing Institute

APRIL 16, 2018

A few text-analysis and natural-language-processing tools like Watson™ Natural Language Understanding can extract entities, categories, and concepts from any piece of content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Please share in the comments.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

Promotion 100

Promotion Editorial Team Blog Blogging 100

Content Marketing Institute

JANUARY 22, 2018

Here are some best practices to do that: Don’t include too much text, which can overwhelm your audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Improve the slides. to support your points.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 103

Content Creator Audience Script Content 103

Content Marketing Institute

JANUARY 25, 2018

The message is probably not the text on the page.). You may want to capture information like browser title, keywords that you want to rank for in searches, description text, H1 text. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content 106

Content Editorial Editorial Team Social Media 106

Content Marketing Institute

OCTOBER 25, 2017

Create ads in different colors with and without in-image text. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Add new designs to existing ad campaigns while pausing low-performing variations.

Advertising 106

Advertising Landing Page Editorial Team Creativity 106

Content Marketing Institute

JUNE 6, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Examples include: Google Home. Facebook Messenger. Wearables. “It But we thought that was one too many.”

Landing Page 98

Landing Page Editorial Team Recruitment Editorial 98

Content Marketing Institute

NOVEMBER 1, 2018

Please note: All tools included in our blog posts are suggested by authors (or, in this case, survey respondents), not the CMI editorial team. No one post can provide all relevant tools in the space. Salesforce Pardot. GetResponse. Marketing resource management. BrandMaker. MarcomCentral. Vya Systems. Powerlinks.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

MAY 28, 2018

Other features of predictive modeling include: influencer analysis, demographic and geographic recognition, behavioral patterns, guided topic creation and configuration, advanced text analysis, and so on. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Social Media 103

Social Media Media Editorial Team Editorial 103

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). This social media scheduling tool lets you create a “library” of social media posts that it automatically reposts for you over time. No one post can provide all relevant tools in the space. What tools do you use?

Editorial Team 104

Editorial Team Content Social Media Collaboration 104

Content Marketing Institute

DECEMBER 19, 2017

To make sure we are transparent, an editor’s note with a link to the original post is included.). HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s not just blog posts. Wednesday, a blog post happens.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

MARCH 13, 2018

The editorial team throws in content that delights them. It delivers bite-size news in a style that mimics the behavior of text messages, complete with text bubbles that float up as if someone is speed-typing them, GIFs, and buttons that readers click to choose what happens next.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

AUGUST 6, 2018

From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. Click To Tweet.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

Blog Post 111

Blog Post Post Content Blog 111