Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. No one post can provide all relevant tools in the space.

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

OCTOBER 15, 2018

As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. HANDPICKED RELATED CONTENT: 7 Fixes for Common Writing Mistakes [Examples]. Revise to achieve correct reading level.

Medical 96

Medical Proofreader Government Editorial Team 96

Content Marketing Institute

JUNE 18, 2018

If you’re going to add video to your site, you must determine whether it is … effective at driving site visitors to your conversion goal,” the EyeView author writes. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. @EyeviewDigital Click To Tweet. “If

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Powered

JULY 22, 2022

Forbes has an Ahrefs rank of 106 at the time of writing, meaning it's close to being one of the top 100 most visited websites on the internet. As someone who writes for Forbes, I can tell you how I did it, how others do it, and what guest posting opportunities you might have to try yourself. Six Ways to Write for Forbes.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

NOVEMBER 14, 2018

In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. No one post can provide all relevant tools in the space.

Pharmaceutical 80

Pharmaceutical SEO Editorial Team Editorial 80

Content Marketing Institute

FEBRUARY 21, 2018

In the Bullet Journal example, community hashtags include #writing, #stationery, #plannermom. TIP: Instagram limits users to 30 hashtags per post. This Instagram post shows how Mercedes Benz uses hashtags. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Brainstorm topic ideas that appeal to both and write them down. Original content is a must. Image source.

Content 103

Content Editorial Team Keywords Construction 103

Content Marketing Institute

JANUARY 7, 2019

Yes, in most cases you’ll need to write some new content. The good news is, when it comes to existing ranking pages, it’s mostly about tweaking and expanding your existing copy rather than writing from scratch. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 101

Editorial Team Editorial Concept Content 101

Content Marketing Institute

MARCH 1, 2018

While our existing blog had just won a coveted spot on Social Media Examiner’s Top 10 Social Media Blog list (and was a great conversion engine), it lacked that “oooh, let’s see what Agorapulse says about topic X” factor. Our writing was solid, well curated, and helpful for social media managers, but it wasn’t definitive.

Brand 94

Brand IT Editorial Team Social Media 94

Content Marketing Institute

JANUARY 15, 2019

Use as a blog post. Blog posts incorporating video attract three times as many inbound links as those without video. Your live content is great fodder for a blog article, especially when combined with the questions and comments that came through while you were rolling. On Facebook, it’s in your video edit window.

Landing Page 94

Landing Page Editorial Team Editorial Text 94

Content Marketing Institute

DECEMBER 15, 2017

Our agency team came up with the idea of creating what we call a Goodness Circle. It’s a year-round program with a dozen bloggers; we contract them to write a certain number of posts about our brand each year. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

DECEMBER 4, 2018

When done correctly, it’s one of the best ways to get people to take notice and give you their most precious asset: attention,” he writes. The trick is to write a killer headline & follow through w/ an equally good article. She suggests writing at least 10 headlines and then picking the best one. Clickbait gets a bad rap.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

AUGUST 23, 2018

Training is a critical part of having a well-performing content marketing team. But I am not talking about how to interpret analytics on social platforms or even how to write in general. HANDPICKED RELATED CONTENT: Style Guide: How to Write One for Your Brand. Your team members are your greatest asset. Ask for ideas.

Content Marketing 93

Content Marketing Marketing Editorial Team Search Engine Optimization 93

Content Marketing Institute

MAY 21, 2018

Writing content for marketing takes some adjustment. They understand web writing , headlines , SEO , and marketing, and intuitively grasp what the business wants to accomplish. They understand web writing , headlines , SEO , and marketing, and intuitively grasp what the business wants to accomplish. cgillespie31 Click To Tweet.

Writer 108

Writer Content Freelance Editorial Team 108

Content Marketing Institute

NOVEMBER 12, 2017

I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms. The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

JUNE 19, 2018

To produce reliable and scalable results, think beyond the content you write. Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Of course, it’s not just about who can write the longest, most in-depth piece of content.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

SEPTEMBER 19, 2018

We work in one-week sprints as both writing the original content and localizing that content have one-week turnaround times. If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Documenting the process.

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Content Marketing Institute

SEPTEMBER 10, 2018

Writing down actions in this template is like a contract with yourself and you’ll commit to following through on them. The things you write down should be one-item actions – not projects or ideas containing several tasks. With any session, it’s important to write down one thing – just one thing – to act on.

Content 90

Content Editorial Team Banking Editorial 90

Content Marketing Institute

NOVEMBER 20, 2017

One example of AI-supported planning is HubSpot’s ability to build topic clusters (as shown below), which gives content teams a way to discover topics they might want to write more about. Topic clusters give #content teams a way to discover topics they might want to write more about. Writing email subject lines.

Marketing 107

Marketing Content Agency Content Marketing 107

ProBlogger

MAY 12, 2011

Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room. In the first five minutes, they will write the most popular terms (these are “head&# terms and represent about 10% of all search volume). Develop the right mindset.

Editorial Team 41

Editorial Team Blog Blogging Consulting 41

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

MAY 29, 2018

The best way to do this is to find out what type of content normally earns a lot of shares and write content around similar topics. Use @buzzsumo to find out what type of #content earns shares so you can write on similar topics. Get Slack notifications for new comments on your WordPress blog posts.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

NOVEMBER 29, 2018

Write a call to action or brief note. Here’s how: Select the picture to post and determine the word you want to write. Write the same word (or sentence) in the same font in a different color. Here’s how: Write your text. No one post can provide all relevant tools in the space. Hover over your color choice.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

JANUARY 10, 2018

If they pass that step with convincing answers, we send a link to a final questionnaire to see how passionate the applicants are about writing in our target niche , and to get an idea on how well they can write by asking them to provide links to their best content. No one post can provide all relevant tools in the space.

Content Creator 101

Content Creator Script Editorial Team Portfolio 101

Content Marketing Institute

NOVEMBER 28, 2017

one of the attendees asked me to write an article about creating a successful podcast. From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 103

Content Creator Audience Script Content 103

Content Marketing Institute

JANUARY 22, 2018

Write a compelling script. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. It reads like the outline, including the key points of discussion. Got any questions? Let me know in the comments.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

JUNE 26, 2018

Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status. TIP: You also can use reviews to identify keywords to elevate in your blog posts. Invite all your paying customers to write reviews, not just the ones you think will give a positive one.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

APRIL 2, 2018

Write some content on the longer side – maybe 1,000 words. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. After you’ve updated your website for SEO, it’s sometimes best to just expand it.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

SEPTEMBER 21, 2018

I like to reach out before I start writing. When you reach out at the beginning of content creation, you can: Quickly determine whether you’re creating content on topics your industry will find interesting (versus writing for writing’s sake). No one post can provide all relevant tools in the space.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. No one post can provide all relevant tools in the space.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

NOVEMBER 1, 2018

Making the wrong (technology) pick doesn’t necessarily doom a marketing program, but it can make success more difficult to achieve,” writes analyst Tony Byrne in the November issue of Chief Content Officer magazine. No one post can provide all relevant tools in the space. If not, here’s a quick recap.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blog post. If time and technical know-how are limited, write a post and link to each of your partners’ content pieces. curation Click To Tweet.

Content 105

Content Editorial Team Promotion Social Media 105

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. Writing platform @AirstorySupport lets you keep drafts, notes, & related content together.

Editorial Team 105

Editorial Team Content Social Media Collaboration 105

Content Marketing Institute

JANUARY 16, 2018

By using AI software (like Narrative Science’s Quill or Automated Insights’ Wordsmith ) to handle their most fact-driven news responsibilities, publishers can free their writing staff to tackle more nuanced reporting while enabling their operations to be more productive – and more profitable – overall.@AP Click To Tweet.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

JANUARY 26, 2018

Today, all the content is tracked and managed through a single editorial-calendar tool shared with editorial counterparts in the company’s Latin America, Europe Middle East and Africa (EMEA), and Asia Pacific divisions. Don’t worry that you can’t read the writing. No one post can provide all relevant tools in the space.

Editorial 111

Editorial Government Content Editorial Team 111