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How to Create Pillar Content Google Will Love

Content Marketing Institute

You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-form content – and create a map on how to blaze that trail the next time. HANDPICKED RELATED CONTENT: Does Your Content Answer Searchers’ Questions?

Content 111
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Amplify Your Top-Performing Assets With This 3-Step Curation Process

Content Marketing Institute

For example, if you find that a high volume of consumers typically connect with your business through their mobile devices, focus repurposing efforts on turning your text-based assets into touch-friendly formats like quizzes or interactive apps , as well as video, audio, or image-based content because those formats still work well on small screens.

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5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

Remember that graphs and charts are content too. The editing process is more important than ever in long-form content like this. HANDPICKED RELATED CONTENT: Want Content That’s More Usable & Reusable? 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Include visual aids. Data/research.

SEO 110
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The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

Content Marketing Institute

The idea is to create one piece of long-form content for your blog – the hub content. This primary article contains points and takeaways you can elaborate on in other articles – the spoke content. Here are three angles (titles) for a spoke article on that subject: 10 Ways to Use Memes in Your Blog Posts.