article thumbnail

How to Create an Editorial Style Guide

Neil Patel

The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team. Voice and Tone.

Editorial 145
article thumbnail

5 Brands Share Their Content Marketing Process

Content Marketing Institute

Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Posts that performed well. Click To Tweet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Upwork vs. Constant Content – which is better for Freelance Writers in 2022 ?

Constant Content

Writers must pass an editorial review process to be a part of the Constant Content writing pool. Every article is reviewed by a member of its in-house editorial team to ensure the article is well written and verified as being plagiarism free. Featured clients include LinkedIn, QVC, Best Buy, and CVS. What You Work On.

article thumbnail

Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

article thumbnail

A Step-by-Step Guide to Audience Development

Content Marketing Institute

Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We Consider how the team treated a series devoted to virtual reality. Match tools to touchpoints. Primary stories.

Audience 108
article thumbnail

How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

This shared understanding of people’s challenges also helps teams align organization-wide messaging and optimization. At Red Hat, marketing focuses on quarterly editorial themes, most of which are derived from or directly related to the customer challenges. “By No one post can provide all relevant tools in the space.

Content 223
article thumbnail

6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. No one post can provide all relevant tools in the space.

Marketing 103