Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? It is all in how you grow it.

Content Marketing 93

Content Marketing Marketing Editorial Team Search Engine Optimization 93

Content Marketing Institute

MARCH 1, 2018

What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. In fact, it’s what our internal development team uses.

Brand 94

Brand IT Editorial Team Social Media 94

Content Marketing Institute

NOVEMBER 30, 2017

Here’s one way to tell: Look at your marketing content. A few years ago, the team took a hard look at the company’s content and found that it was heavily oriented toward what Red Hat sells (IaaS solutions, PaaS solutions, Linux solutions, and so on). Anna isn’t suggesting marketers abandon product-oriented content.

Content 222

Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. If you take away only one thing from this post, let it be Paul’s mantra: “Try it!”. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.

Audience 108

Audience Editorial Team Editorial Social Media 108

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Click To Tweet.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Constant Content

JULY 7, 2022

Upwork has a variety of subjects for freelance writers to tackle, from sales and marketing to translation to development and IT. Every article is reviewed by a member of its in-house editorial team to ensure the article is well written and verified as being plagiarism free. What You Work On. How You Earn Money. What You Work On.

Freelance 52

Freelance Writer Editorial Team Recruitment 52

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. Monetize your video marketing to create a secondary source of income.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. These three design tips will keep your blog, social media, and other visuals on the right track. White space 101: Remove to improve.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!”).

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections. Essential social mindset.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. HANDPICKED RELATED CONTENT: The Only 10 Ways to Make Money From Content Marketing. There are, however, some important things to consider if you’re working to establish a real editorial operation.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. HANDPICKED RELATED CONTENT: Instagram Marketing: 4 Features You Should Be Using [Examples]. Is livestream a component of your content marketing?

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. This is content marketing 101 , but it’s the most important aspect. When working in my first job in London, I had the delight of editing blog posts written by structural engineers. Structure of content. Conclusion.

Medical 96

Medical Proofreader Government Editorial Team 96

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups. Click To Tweet.

Brand 103

Brand Content Editorial Team Social Media 103

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. Monthly condensed content audits allow you to: Continually improve your content marketing strategy because you’re always seeing what’s working and what’s not. Click To Tweet.

Editorial Team 105

Editorial Team Content Editorial Content Marketing 105

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blog post.

Landing Page 94

Landing Page Editorial Team Editorial Text 94

Content Marketing Institute

NOVEMBER 14, 2018

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. SEO page title: <title>Apache Storm vs Spark Streaming | Ericsson Research Blog</title> Page URL: [link]. Register today.

Pharmaceutical 80

Pharmaceutical SEO Editorial Team Editorial 80

Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Pricing: Free for limited access.

Social Media 100

Social Media Media Editorial Team Collaboration 100

Content Marketing Institute

APRIL 24, 2018

TIP: Choose a head term with a monthly search volume of at least 2,500 that aligns well with your content marketing strategy. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. That’s how I created the DIY truck camper guide over the course of two months – using my website’s blog.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. Conversational marketing. Conversational marketing is nothing new. You are either keeping up or falling behind.

Editorial Team 93

Editorial Team Content Editorial Communication 93

Content Marketing Institute

SEPTEMBER 19, 2018

English-speaking markets are attractive, but for most niches, they’re also the most competitive. If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning.

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why does clickbait show up on lists, including Facebook’s , of content marketing mistakes or practices to avoid ? Clickbait creates the curiosity gap. Are clicks the goal?

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. SEO Click To Tweet.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Specifically, that’s the audience persona you created when you put together your content marketing strategy. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Original content is a must.

Content 103

Content Editorial Team Keywords Construction 103

Content Marketing Institute

JANUARY 7, 2019

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can mention all relevant tools. Get the latest (and sometimes refreshed) content from Content Marketing Institute. Cover image by Joseph Kalinowski/Content Marketing Institute.

Editorial Team 101

Editorial Team Editorial Concept Content 101

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Many marketers are taught to use this metric to decide which keywords they want to target when optimizing their pages for search. It’s like preferring to consume medical advice from WebMD vs. a blog page written by your mother’s childhood friend. . Metrics can be misleading.

Editorial Team 88

Editorial Team Keywords Medical Engineering 88

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign.

Writer 108

Writer Content Freelance Editorial Team 108

Content Powered

JULY 22, 2022

You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish. Some writers (or writers' agents) will promote themselves for sale on influencer marketing marketplaces. My time-sensitive posts are usually denied for this reason.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. But you don’t need to.

Content 90

Content Editorial Team Banking Editorial 90

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. Want to find guest blogging opportunities (since many websites these days pay for guest posts)?

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 12, 2017

HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. HANDPICKED RELATED CONTENT: Should You Trust Artificial Intelligence to Drive Your Content Marketing? The direction of Wordsmith – a mutation of bot and human – could be a direction for marketers.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

MAY 29, 2018

Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis. Mintent: Build your editorial calendar (free version).

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Time spent on a page matters with SEO and content marketing. Too often marketers ignore the alt text and don’t include a short description for search engines.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years.

Marketing 110

Marketing Editorial Team Promotion Social Media 110