Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. This will become more critical as your in-house editorial team grows.

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Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. Skillful Instagram Live. Click To Tweet.

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Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. Click To Tweet. How’s that effort going?

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Content Editorial Editorial Team Content Marketing 222

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO.

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Marketing Collaboration Social Media Digital Marketing 89

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. To make that pitch to your brand’s executives, read on and grab some stats to support your case. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Click To Tweet. DIY options.

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Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

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Audience Editorial Team Editorial Social Media 108

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. When I first signed up for Instagram, I had no clue how to use it.

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Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. CCO: What is micro-influencer marketing? They’re genuine fans who engage with the brand. Burns: Our micro-influencer program seeks superfans of Tom’s of Maine.

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Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. Pro: This niche channel is dedicated to sports and gaming – making it a perfect match for B2C brands with a younger audience. Twitch is dedicated to sports & gaming, making it a great channel for brands w/ younger audiences.

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Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach.

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Social Media Media Editorial Team Collaboration 100

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. ChristinKardos Click To Tweet.

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Social Media Management Media Editorial Team 109

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand.

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Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. click), what can you do? derek_gleason?

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Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

OCTOBER 15, 2018

Is your brand deliberately centered on readability? Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. This is content marketing 101 , but it’s the most important aspect. Create content that: Is genuinely useful to the reader. What about you?

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Medical Proofreader Government Editorial Team 96

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blog post.

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Landing Page Editorial Team Editorial Text 94

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

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Editorial Team Content Editorial Communication 93

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team.

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Editorial Team Contractor Freelance Content 102

Content Marketing Institute

OCTOBER 16, 2018

HANDPICKED RELATED CONTENT: The Secrets of High-Performing Online Content. Create utterly original, standout, creative content. Original content is a must. Most of the 4 million blog posts published each day get lost in the noise. How do you give your content extra oomph? You’ll find great inspiration.

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Content Editorial Team Keywords Construction 103

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

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SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

APRIL 24, 2018

You can find the content you’re looking for without having to dig for it. Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content.

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Content Editorial Team Engineering Content Creation 111

BKA Content

NOVEMBER 14, 2022

A legal content writer does what any professional content writer does — creates informative, relevant and keyword-focused content for websites and other online spaces. Some copywriters are versatile and can create authoritative content for multiple industries. The Reality of Legal Content Marketing.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

SEPTEMBER 10, 2018

Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering.

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Content Editorial Team Banking Editorial 90

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. How brands can use bots for content creation.

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Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

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Marketing Content Agency Content Marketing 107

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. Want to find guest blogging opportunities (since many websites these days pay for guest posts)?

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MAY 29, 2018

Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis. IanCleary Click To Tweet. Click To Tweet.

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Content Marketing Editorial Marketing Content 109

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says.

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Brand Content Editorial Team Editorial 107

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Time spent on a page matters with SEO and content marketing. Generally, you want people to visit and make their way to other content pages.

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Content Marketing Website SEO Healthcare 111

ProBlogger

MARCH 16, 2014

During my writing career, I’ve had the good fortune to have appeared on many cool and informative blogs and websites – but it hasn’t always been this way. Writing for blogs appeared to be not as easy as I at first thought, and I must confess that the more I learned the nuances of guest blogging, the more the fear ate at me.

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Post Editorial Team Proofreader Editorial 46

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 105

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 103

Content Marketing Institute

SEPTEMBER 17, 2018

We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads.

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Promotion Content Social Media Editorial Team 111

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

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Publisher Publishing Publishing Editorial Team 110

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

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Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 29, 2018

This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Get the latest tips, trends, and research in content marketing.

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Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

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Promotion Editorial Team Blog Blogging 99