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How to Market Without Cookies

Neil Patel

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Let’s find out. Turn on Google Analytics 4.

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6 MarTech Trends in 2021 and Beyond

Neil Patel

In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. These insights will be captured through cookies and CTR, among other trackers. You don’t want to miss out on getting in early on a tool that can quite literally change the way you see your business.

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Is Your Content Marketing Strategy Ready for GA4?

Contently

The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012. A lot has changed since then—namely, the arrival of two new user privacy laws ( GDPR and CCPA ), increased use of mobile apps, and the phasing out of third-party cookies.

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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

This isn’t just a Google thing, either. Google continues to be the gold standard that drives priorities for digital marketing. Google Algorithm Updates And Their Impact. Google pushed several key algorithm updates throughout 2022. What Search Engine Trends Shaped 2022?

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103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Plus, we’ll share a few that you should stop using , either because they’re worn out or because there’s a newer, more relevant alternative. And the list of buzzwords grows every year. Let’s get into it. Basic Industry Terms 2.