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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

Ready to unlock the secrets of persuasive writing? In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It requires a deep understanding of each platform’s dynamics, audience preferences, and the art of writing concisely.

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Writing Beginnings with Shane Millar

The Creative Penn

Shane Millar shares tips for writing brilliant beginnings, regardless of your genre. Different writing processes for fiction and non-fiction How the basics of marketing don’t change and what is working for Shane since he started earlier in 2022, 15 years after Joanna. You can find Shane Millar at swmillar.com. Welcome, Shane.

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