Fri.May 03, 2024

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Oops, Google Did It Again — But You Still Need First-Party Data

Content Marketing Institute

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

IT 102
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What Is Slang? Definition and Examples

Grammarly

The English language is full of weird words. But that’s not the only idiosyncrasy that can confuse people, even for those whom English is their primary language. Slang, or informal words or phrases, reflect the ever-evolving nature of communication—and may cause confusion if you’re not familiar with the language used in a certain region or community.

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A Simple Guide To Content Marketing For Small Businesses

CopyBlogger

Content marketing can be a powerful tool to drive customers, but many business owners find that their content earns little. Continue Reading The post A Simple Guide To Content Marketing For Small Businesses appeared first on Copyblogger.

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Is SEO Worth It for a Small Business?

BKA Content

Is SEO Worth It for a Small Business? Marketing for your small business often feels like a struggle. Have you ever dumped money into paid ads only so they do not go anywhere? Or maybe you’ve spent hours organizing an event that brought in a measly trickle of new customers? You’re not the only one. Small businesses face the distinctive challenge of marketing on a smaller budget, which makes it even more important for those marketing efforts to actually be worth the investment.

SEO 83
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Create Effective AI Prompts (With Examples)

Grammarly

Generative AI tools can make us more productive and more creative. They can help us develop new ideas, access information with ease, and streamline a variety of personal and professional tasks. However, the tools can’t read our minds. We need to ask for what we want. These requests or instructions are called AI prompts. At first glance, the idea of AI prompts might seem incredibly straightforward.

Concept 76
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Top 5 Publishing Articles/Blog Posts of the Week 04/29-05/03

Publishing Trends

E very week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Who Makes Up YA Readers? Police Make Arrest in Antique Book Ring Should Books Have “No-Ai” Stamps on Covers? What Book Marketing Strategies Worked for These Authors?