Remove Brand Awareness Remove Communication Remove Demo Remove Landing Page
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Product Page Content for B2B: How Little Is Too Little?

Neil Patel

Here are five essential elements of a product page : Feature image(s) : The visuals of the product should be clear, large, and catch the eye immediately (I also recommend having zoom functionality on photos and videos of the product in action). This contributes to the page ranking for over 5,000 keywords with URL traffic value at $31,800.

Content 102
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. For example, if one person visits the page ten times, ten page views will be recorded.

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing.

Editorial 105
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. For example, if one person visits the page ten times, ten page views will be recorded.

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7 Things You Need to Do After Publishing New Content

Contently

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

Publisher 145
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

See what devices your audience uses, how they found your site, and which pages they spend the most time on. This includes your audience’s: Interests and buying habits Pain points Preferred methods of communication Create Buyer Personas Organize your findings into buyer personas. And encourage them to take desired actions.

Marketing 102