Neil Patel

DECEMBER 5, 2022

Their authors all likely hit a wall somewhere in their content creation process. Your audience wants to hear from your content to take their next informed steps. You don’t want to negatively impact your brand by failing to post regularly because of writer’s block. It’ll cost you both organic traffic and brand awareness.

Copywriter 80

Copywriter Copywriting Keywords Creativity 80

Fat Joe

JULY 28, 2023

It’s one of the best ways to connect with audiences and drive brand awareness. According to Wyzowl’s latest video marketing survey, 96% of businesses see video as an important part of their marketing strategy: Adding video production and design can help you create a more comprehensive content marketing strategy for your clients.

Agency 52

Agency SEO Script Brand Awareness 52

The Hoth

FEBRUARY 20, 2024

Websites can establish topical authority by creating engaging content that aligns with Google’s E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) Quality Rater Guidelines. Topical relevance is another important concept for SEO, but it refers to how relevant your content is for a given search query.

SEO 59

SEO Medical Digital Marketing Keywords 59

Shorthand Content Marketing

JANUARY 5, 2023

The book teaches the three stages of customer relationships, how to develop a sales funnel, and how to create email marketing campaigns that result in business growth and brand awareness. With most business books, you get the central concept by the end of the first chapter. In his second book, Content Inc.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Similar to SEO for web pages , TikTok SEO focuses on optimizing your content to show up in search results on the platform. So, it’s important that people can find your content easily.

SEO 96

SEO Keywords Social Media Engagement 96

Fat Joe

JUNE 2, 2023

In this guide, we’ll cover: How topical authority works Why it matters for SEOs and content marketers Actionable steps to build and measure it What Is Topical Authority? Strong topical authority makes you more likely to rank high in search results for your target keywords. For example, let’s say you run a personal finance website.

IT 52

IT Finance Keywords Concept 52

Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service. Output for output’s sake, is something of a vanity metric.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Fat Joe

SEPTEMBER 26, 2022

It may seem a little odd to start by thinking about the end result but it’s wise to think about what you want to achieve when developing your content strategy. The content you create and share should always serve a purpose. How are you going to use content to improve outcomes and hit targets? Step 3: Research Keywords.

SEO 52

SEO Content Brand Awareness Keywords 52

Fat Joe

MAY 5, 2023

. #3 Offer to Create Free Content Perhaps after a free or paid audit, you could offer to create free content for potential clients and explain the benefits of blogging and how content creation can have a positive impact on their SEO efforts and brand. Don’t just blog about boring or generic SEO stuff.

SEO 105

SEO Agency Lead Generation Education 105

Intergrowth

NOVEMBER 6, 2022

Here are just a few of the key reasons why you should invest in content marketing : Rank higher in Google search results. Control the conversation about your brand, products, and services. Build brand awareness. A skincare company may produce content about the harmful effects of UV rays.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Moz

JANUARY 28, 2019

It all starts with the concept of E-A-T. You are what you E-A-T Google's Search Quality Rater Guidelines put a great deal of importance on the concept of E-A-T — an acronym for expert , authoritative , and trustworthy. Think about all the different ways you come to trust a brand: Awareness (you know they exist).

SEO 51

SEO Brand Awareness Editorial Engineering 51

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Greater efficiency means sending readers down the marketing funnel more quickly.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service. Output for output’s sake, is something of a vanity metric.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

Neil Patel

JUNE 22, 2021

Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. The first step is to perform keyword research to discover what your ideal customers are looking for.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145