Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. When you work with your content team, you want to align your team goals across functions.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Smart Blogger

FEBRUARY 16, 2023

Content Marketing Statistics Here’s what you need to know about content marketing strategy : Video was the primary form of content being created in 2022, followed by blogs and images. HubSpot , 2022) 46% of businesses plan to increase their inbound marketing content creation spending in 2023. Wyzowl , 2021) 2.

Digital Marketing 121

Digital Marketing Marketing Retail Landing Page 121

Buffer

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. In other words, how many people express more interest in your business thanks to your content efforts. It’s important to note that this tracks multiple visits from the same person.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

The Hoth

JANUARY 31, 2023

For a local marketing strategy to work, you’ll likely have to hire an outside agency to help you handle content creation, keyword research, technical adjustments, & analyzing metrics to adjust your tactics accordingly. The brand awareness factor alone will lead to traffic, leads, and sales – even if they don’t occur immediately.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

The Hoth

AUGUST 1, 2023

It’s because the quality content you release to attract customers will establish you as a thought leader in your field, meaning your customers will look to you whenever they need information. This is a powerful status to hold, as it leads to increased brand awareness and customer loyalty. Read more CTAs.

Landing Page 52

Landing Page Marketing Brand Awareness Keywords 52

Buffer

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. In other words, how many people express more interest in your business thanks to your content efforts. It’s important to note that this tracks multiple visits from the same person.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Shorthand Content Marketing

JANUARY 5, 2023

The book teaches the three stages of customer relationships, how to develop a sales funnel, and how to create email marketing campaigns that result in business growth and brand awareness. In the current world of content creation, the mindset is all about volume. Shorthand is a Content Marketing agency based in California.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

The Hoth

NOVEMBER 30, 2022

Content-wise, this stage is all about raising brand awareness by releasing the following: PPC ads on Google and Facebook . Landing pages featuring free webinars or live demos of your product . For this funnel stage, your content should focus on solutions to problems instead of promoting your business.

Marketing 105

Marketing Education Construction Landing Page 105

Content Marketing Institute

OCTOBER 8, 2017

The brand gets external links , a huge trust boost, and an increased brand awareness it probably doesn’t need (but never hurts). I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3%

Content Creator 104

Content Creator Audience Script Content 104