The Hoth

OCTOBER 20, 2022

They generally return a lower click-through rate than search ads, but they can be more useful if brand awareness is your online marketing goal. In fact, ads can increase brand awareness by 80%. . The main difference between PPC and CPC is mostly marketing tactics. . Social Media Advertising.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). What content type has the best ROI in marketing?

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

The Hoth

NOVEMBER 30, 2022

Content-wise, this stage is all about raising brand awareness by releasing the following: PPC ads on Google and Facebook . Yet, if they want to renovate their basement and turn it into a home theater, they’ll need to spend a lot of time reading contractor reviews, comparing prices , and talking to salespeople. .

Marketing 105

Marketing Education Construction Landing Page 105