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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Neil Patel

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Types of E-commerce Marketing.

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Things To Know Before Buying PPC

The Hoth

They generally return a lower click-through rate than search ads, but they can be more useful if brand awareness is your online marketing goal. In fact, ads can increase brand awareness by 80%. . The main difference between PPC and CPC is mostly marketing tactics. . Social Media Advertising.

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How to Get SEO Buy-In From Your Leadership

The Hoth

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . Then there’s the fact that 70% of digital marketers claim SEO is more effective than PPC (pay-per-click) ads for generating sales. .

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). of all web traffic comes from organic search.

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The 9 Core Roles on an Established Content Team

Intergrowth

In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website. But if you’re building a content marketing team, there are a handful of roles you should consider hiring for.