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Mastering the Most Important Content Metrics for 2023

Contently

Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Watching on-demand software demos. Filling out a demo form. Returning to a website a certain number of times. In that case, it could indicate this type of content is particularly effective in lead generation.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Website traffic It’s little wonder almost all of the content experts I spoke to mentioned website traffic. This metric indicates how much traffic was generated (how many times your site was visited). Users Users, or unique visitors, show how many people visit your website.   Ready to dig in?

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10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

Everything from designing websites (WordPress) to chatting with your in-house staff (Slack) uses some type of SaaS subscription. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. The good news?

Marketing 102
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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Not every piece of content is meant to drive a sale or even generate a lead. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. event registrations or product demo signup). Gating content for lead generation.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Website traffic It’s little wonder almost all of the content experts I spoke to mentioned website traffic. This metric indicates how much traffic was generated (how many times your site was visited). Users Users, or unique visitors, show how many people visit your website.   Ready to dig in?

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How to Optimize Each Stage of the Marketing Funnel for More Conversions 

The Hoth

If you have content on your websites, such as blog posts (with CTAs ), email lists , and product pages, you have a marketing funnel (also called sales funnel or conversion funnel ). . Read on to learn more about marketing funnels , including how to create and optimize one for your website. . What’s a Marketing Funnel? Webinars

Marketing 105
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B2B SEO: How to Create a Winning Strategy for 2023 

The Hoth

In fact, the average B2B buyer will consume 8 pieces of content from your website before speaking to a salesperson. In addition to blogging on your website, you should also release blogs through LinkedIn to ensure you’re reaching as many decision-makers as possible. B2C vs. B2B SEO: What’s the Difference?

SEO 59