Remove Brand Awareness Remove Entertainment Remove Lead Generation Remove Publishing
article thumbnail

How Video Marketing Is Reshaping Content Strategies

Contently

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Stay on a publishing schedule Your brand should post short-form videos consistently during the week.

Marketing 132
article thumbnail

How Content Marketing Helps Business Growth

Content Hacker

Instead of directly pitching your products or services, you provide useful information that helps solve problems or entertains your target audience. Why Long-Form Content Matters to Content Marketing Content marketing isn’t just about creating content for the sake of publishing blog posts on your blog.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. To amplify your content, determine the places your audience are frequenting online , and then publish on those channels to reach them.

IT 141
article thumbnail

B2B SEO: How to Create a Winning Strategy for 2023 

The Hoth

The idea is to generate as much organic traffic from your target audience as possible to gain leads and conversions. Also, B2C content tends to have a more lighthearted tone, with some pieces of content only meant to entertain. That’s why it’s crucial to use a balance of both. Not yet, as that’s too aggressive. Link insertions.

SEO 59
article thumbnail

How to Get Started With Video Marketing

Neil Patel

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Entertaining Videos. Let’s take a look at the statistics. How does video marketing work?

Marketing 145
article thumbnail

TikTok SEO: The Ultimate Guide

Backlinko

This includes things like video views, reach, and lead generation. The benefits of sharing TikTok videos on other platforms like Instagram or LinkedIn include: Increase brand visibility in the SERPs Generate website traffic Build brand awareness and reputation. Create content worth sharing.

SEO 96
article thumbnail

What Is Content Engagement?

Shorthand Content Marketing

You create something valuable or entertaining, and they respond by interacting. Lead generation and attracting more potential customers are the most important engagement metrics. In some industries and especially for B2B marketers, these kinds of lead magnets can increase brand awareness. .