article thumbnail

How to Create a LinkedIn Newsletter (and Why They Matter)

Neil Patel

That’s why every brand should be using LinkedIn to grow their brand. It’s a series of articles you publish regularly. When they do, they get in-app and email notifications that you’ve just published a newsletter. The main difference is when you publish an article, it goes into your timeline.

article thumbnail

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

  Yes, page views and time on page are wonderful (and important steps towards content marketing success), but click-throughs on call-to-actions (CTAs) or conversions indicate lead generation. We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. It was (and is!)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write a Case Study That Everyone Will Want to READ

Bramework

16 Powerful Steps to Build Brand Awareness for Your Blog Business Third Step: Present the Company’s Solution to the Problem This is the moment of truth. Then publish your excellent case study for the world to see. You should set out the problem from the frustrated customer’s perspective.

Writing 98
article thumbnail

How to Establish a B2B Content Marketing Strategy

ContentWriters

It builds trust, which supports lead generation and client retention. Boosting brand awareness : Letting people know about your brand is important for establishing familiarity. For example: If your goal is to increase brand awareness, one of your KPIs may be “number of social media followers.”

article thumbnail

How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Not every piece of content is meant to drive a sale or even generate a lead. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. Gating content for lead generation. Creating Content for Engagement vs. Conversion.

article thumbnail

What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

After all, no matter how many web pages and blog posts I publish on my website, in the end, I want my prospective clients to contact me for content writing and copywriting assignments. Opt-in Forms and Lead Generation Use direct response techniques to capture visitor information through opt-in forms and lead generation mechanisms.

article thumbnail

Everything You Need to Know About Content Syndication

iWriter

Several publishers still want to expose their brand to new audiences. The traditional ways of syndication can help reach all audiences including the silent generation and some baby boomers who may not be tech-friendly. Guest posting involves publishing original content on a third-party website. Builds Brand Awareness.